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Hey, Community!When I was in high school, someone hacked my dad’s business website. The general site infrastructure was still there, but the entire thing was in a language we didn’t understand and couldn’t easily identify. He ran a manufacturing plant, and the website wasn’t part of his day-to-day tasks. I remember having the distinct impression that no one really knew exactly how long the site had been taken over before they caught the changes and started working on a fix.If that sounds like your worst nightmare—even more so these days, because of how the web has become many businesses’ front door—check out our tips for how to use automation to protect your site and improve your digital security.You can add automation to your security systems to help you back up content and important documents, securely store passwords, actively look for weaknesses, monitor for fraud, and add encryption to your workflows.And if you’d like a deep dive on how one company uses automation to support SOC2
Hello! Deb here, from the Zapier blog. Like every other human on the planet, I love crossing things off a list. Sometimes my husband even lets me check his tasks off our shared to-do list when they're done because he knows how much joy it brings me (a real sacrifice). But you know what's not as fun? Adding tasks to a to-do list. And not just because it makes the list longer; it's also super tedious. And, as it turns out, completely unnecessary. If you're still manually adding tasks to your to-do list, it's time to stop.Let me share with you maybe the simplest Zap on the planet, but also the one you'll use the most for your personal time savings. Whenever a task comes across your desk (whatever that means), Zapier will add it to your to-do list for you. It doesn't matter where the task comes from: If it comes from your email, star the email, and the Zap will send the relevant info to your to-do list. If it comes from Slack, save the message. Boom—on your to-do list. If it comes from
Hey, folks! Janine from the blog team here. Last month, we published an article by a Zapier user who found a way to use automation to run a successful marketing campaign with a small budget. Rather than thinking about tasks Pawel Sheffler used Zapier to create processes. One Zap took a lead generation form and sent an immediate follow-up email and then reached out automatically a few days later to get feedback about the downloaded resource. He also created a system to nurture leads who came in through webinars, sending reminders, post-webinar follow-up, as well as longer term outreach.Read about how they did it: How Zapier helped us save thousands of dollars on our marketing budget.
Hi! Deb here from the Zapier blog. If you’re hanging out in the Zapier community, it’s likely because you’re automating things. Or at least automating a thing. But automating something is very different from forming an automation habit. To have an automation habit, you need to be thinking about automation as a potential solution to problems you come across or tasks that are draining you.Then, of course, you need to hone those workflows after you’ve built them. It’s kind of like getting into the habit of exercising: you don’t just start jogging 30 minutes a day and then do that exact same practice forever. You adjust your practices to make it better fit your routine as it develops.Here’s the article our staff writer Justin wrote about developing an automation habit. Automation is a habit—here's how to build itIs automation a habit for you? What kinds of automation-related tasks are second nature for you? Let me know in the comments!
Hey, Zapier Community! I’m Janine, one of the managing editors of the Zapier blog.As we close out the year, I wanted to ask you a question: What could we write that would help you better use Zapier? My team puts together articles about why, when, and how to use Zapier. We write about ways to automate a specific app, how to set up a specific Zap, interesting ways automation can help you run your business, share success stories from customers, and highlight unique or useful Zaps for you and your work.And while we track pageviews and other traditional audience metrics, there’s really no substitute for hearing directly from the people who use Zapier and read our content.If you have a few minutes, I’d love to hear from you: What would you like to see us write about next year?
Hey, folks! Janine here from the Zapier blog team. We recently published this very cool story about how Zapier customer Jeffrey Sun uses autoamtion to run a customized apparel store. I love hearing about the unique Zaps people set up, and Jeffrey’s is amazing. Using automation, he’s able to generate unique chess-themed apparel, featuring individually generated images of whatever chess position someone requests. Check it out!What Zaps are critical to how your business operates? Do you have a favorite workflow that keeps things going? If so, we’d love to hear about it.
Hi! Deb here, from the Zapier blog. We've been writing a lot about lead gen recently—we know it's a pain point for marketers, and so we've pulled in experts and business owners to offer their perspectives. Most recently, we published an article with tips for creating more effective lead gen forms.5 tips for creating effective lead generation formsBut, of course, creating the perfect lead form is just the first step. If you get submissions and then either forget to check them or don't get to them quickly enough, you'll lose the lead. So (say it with me): automate the process.No matter what tool you use for your lead gen forms—whether it's a standalone form app like Google Forms, an embedded form on your WordPress site, or a paid lead ad form on LinkedIn or Facebook—you can connect it to your other tools to be sure nothing slips through the cracks. (Here are some more lead management automation tips to get you started—or bring you to the next level.)How do you automate your lead gen and
Hi! Deb here, from the Zapier blog. On our team, automation and Zapier are kind of synonymous, but automation is (obviously) so much more than Zapier. The more we write about apps and technology on the blog, the more I'm introduced to and reminded of all the types of automation available to us as knowledge workers, business owners, and just...humans. And I'm not only talking about the basics like getting an automated reminder that your doctor's appointment is coming up. Here are a few topics that have come up recently that have reminded me how we can "automatically" do things all over the place. Keyboard shortcuts (the person who wrote this piece has one-key shortcuts that set off pretty complex workflows) Automatically closing those annoying "Launch Meeting" tabs from Zoom (why click when you don't have to?) Your phone offering to share your Wi-Fi password with someone nearby Data validation (jury's still out: is this automation? I say yes.) What kind of automation do you use on
Hi! I'm Deb at Zapier, and I'm definitely a full-on automation groupie. I didn't even know what automation was when I first started at Zapier, and now I can't imagine working without it. But the change didn't happen overnight: it took me a while before I was convinced to set up my first Zap and even longer before I was willing to dive into more complex workflows.It's not surprising, either. Very few of us really like change, and change is the name of the game when you go from manual work to automating processes. William Ratliff learned that the hard way when he first started beating the automation drum at his company. But since then, he's figured out how to get people on board. Read his story for his tips on how to make it happen.Overcoming automation resistanceHave you had trouble convincing people in your company to adopt automation? Let me know in the comments about resistance you've faced and strategies you've learned to overcome it. We might even feature you on the Zapier blog!
Hi everyone, it’s Deb—one of the managing editors of the Zapier blog. Our mission at Zapier, as you might know, is to democratize automation. One roadblock we run into is that not everyone wants to use automation. According to a survey we commissioned, 11% of people are either afraid of using it or are afraid it will drastically change the responsibilities of their role.And I get it—if I didn’t work for an automation company, I might also be wary. ROBOTS ARE COMING TO GET US. But, as it turns out, automation is a very human thing.In this article on our blog, early childhood expert Colin Johnson talks about how the desire for efficiency—essentially, automating our brains—is at the core of who we are as humans. Have a read.Automaticity: Finding the humanity in automationHow does automation make you more human? Let me know in the comments!
Hello! Deb here, from the Zapier blog. If you’ve read any of our blog content, you know we’re kind of obsessed with to-do lists. That means we keep our eyes out for big changes in the category. This week, Todoist announced some changes to their free plan, and our staff writer Justin outlined what you need to know.Todoist's free version is now limited to five projects—here's what you need to knowJustin offers some workarounds if you want to stay on the free plan but are running into your project limit. He also outlines all the new benefits of the free version. The good news: integrations are still free, so you can continue connecting Todoist to your other apps with Zapier. Here are our suggestions for the best ways to automate Todoist.
Hi folks! Clint here again with another Workflow Wednesday! As you may know, I’m a huge nerd, and one of my favorite things to do is take screenshots in video games and send them to my other, nerdy friends. Unfortunately, getting those screenshots off the Nintendo Switch onto any other platform is a bit tricky or labor intensive. That’s where this workflow comes in - we’re going to post screenshots to a special Twitter account directly in the Switch, then automatically upload them to Google Drive using Zapier! This also applies to any Twitter account where you’d like to capture all the images it uploads.The ChallengeTaking screenshots on the Switch saves them to the internal hard drive OR an SD card. I don’t know about you, but I’m not really looking forward to digging up my SD card converter or yet another USB-C cable to get those off myself.Instead of doing that every time I want to share my new floor plan in Animal Crossing (yes, I’m still playing), I’d like these to automatically s
Hi there—it’s Deb, from the Zapier blog. We’ve published a bunch of content on the blog recently about PR—everything from how to prepare for interviews to how to navigate a successful PR campaign. Angel Lawery is a PR specialist who works to get her clients noticed, and she wrote about her suggestion to automate part of the PR process. Of course, PR is all about relationship-building, but in order to make those connections, you need to be available whenever people reach out. So Angel suggests setting up a press page, including a contact form and even a scheduling tool, and then saving all the email address you collect—automatically.An automated PR process can help avoid missed opportunitiesWhat other parts of your PR process do you automate? If you have a tip, we might be able to feature you on the blog!
Hi Zapier community! I’m Deb, one of the managing editors of the Zapier blog. We recently chatted with someone who attributes her career in tech to Neopets, Tumblr, and Zapier. A motley crew of apps, for sure. Here’s the fascinating (and vaguely unbelievable) story.How tinkering with Neopets and Zapier led to a career in techIf you work in tech (or even with tech, which most everyone here does), how did you get to where you are? What weird path led you to your role? And how has Zapier influenced your journey?Let us know in the comments or respond to our staff writer Justin on Twitter.
Hi! Deb here, from the Zapier blog. What I love most about the Zapier Community is seeing all the super-specific things folks are automating. It's fascinating because automation is so powerful, yes, but also because the humans behind the workflows (that's you) even knew these things were possible.Our customer-champion-cum-blog-writer Tyler recently wrote about this on the blog—and her actually suggested that we all take a step back from automation to flex our manual muscles and figure out what else automation might be able to do for us.That's right: he wants us to start by automating less.To get the most out of automation, try using it lessThe idea is that you'll get better at automating if you've practiced it manually first (plus, you have something to fall back on when the robot overlords break all our systems). Here's an example. I use Google Sheets as my to-do list, and I used to just type all my tasks in manually. By doing that, I learned what information was relevant for me to ha
Hello! Deb here, from the Zapier blog. This week, our staff writer Justin published an article on how to edit a Tweet. How to edit a Tweet: The secret Twitter doesn’t want you to knowYou’ll have to read the article to get the inside scoop, but one of the suggestions Justin makes—something he’s started doing for his own questionable Twitter account—is using a social media management tool. It’s usually something businesses use to schedule their social content ahead of time, but Justin’s been using it to give himself time to ruminate on things before sending them out into the world.Are there any made-for-business tools that you’ve adopted for personal use? Let me know in the comments!
Hey, folks! Janine from the Zapier blog team here with another way automation helps one of our customers succeed.Even the most successful business loses customers. Instead of letting them quietly fade away, the team at Content Snare does something a little different. They actively connect with churned customers to learn from them and often see those accounts turn into advocates.James Rose, co-founder at Content Snare, wrote an article for us about why feedback—especially feedback from churned customers—is so valuable and how to use automation to make it as easy as possible to manage the feedback process.These customers give great feedback, James wrote, and by putting it to use helps them improve the business.How exit interviews can turn churned accounts into advocatesCheck out his post to learn more about: why to talk to churned customers, what to ask them, the best ways to collect feedback, and how Content Snare automates the process. How do you connect with churned customers an
Hi, everyone! Deb here, from the Zapier blog. We write a lot about remote work on the blog, and now that the world is opening up a bit, we want to talk about how the lessons you learned while working remotely can follow you back into the office.Recently, our staff writer Justin wrote an article about how you shouldn't abandon video meeting etiquette when you start back up with in-person meetings.4 video meeting rules that should follow us back to the officeBut it's not just the etiquette that should stick around—all the asynchronous prep and automation can still happen even when the meeting is face-to-face. For client meetings, you can use scheduling automation to do things like send booking reminders or automatically follow up after appointments. To be sure you never lose a meeting action item, you can automatically create shared meeting docs, add action items to your to-do list whenever there's a new event on your calendar, or get reminders to document action items whenever a meeti
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