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social media hashtag and @ number limits

Userlevel 1

Does anyone have the definitive limits on the numbers of hashtags and ‘@’ symbols for what is allowed when adding posts to instagram/twitter and facebook via a zapier step?

When I check online I find there’s different limits on the numbers. Anyone any idea on what the true numbers are?





Best answer by jesse 1 June 2022, 00:58

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Userlevel 7
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Hey @meganf after digging a bit on the internet, I found some of these answers (please be sure to still do your own research/tests as this information could change):


  • “@” mentions: up to 50 people or Pages in one post 
  • Hashtags: No limit


  • As many mentions and hashtags that fit into the character limit


  • “@” mentions: 20
  • Hashtags: 30 
Userlevel 7
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Just checking in to see if you still need help with this? 

Userlevel 7
Badge +10

Hi @meganf 

As far as I know, there aren’t any set limits. I suppose you could test in the zap editor creating some posts from Zapier with a high number of @ and #. If you hit the limits you’re likely to get an error message that explains so.