In order to match offline conversions better, I’d like to send Facebook’s click ID and cookie ID parameters as customer data for matching. It doesn’t appear these work as key/value pairs in “custom data”, as they need to be part of the user data payload.
I am storing these cookie values in my CRM. Is there a way I can pass these through Zapier?
See:
https://developers.facebook.com/docs/marketing-api/server-side-api/payload-helper
https://developers.facebook.com/docs/marketing-api/server-side-api/parameters/fbp-and-fbc
Best answer by Danvers
View original