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  • How can I remove or exclude Unsubscribers from a Facebook Custom Audience on Zapier?
Best answer

How can I remove or exclude Unsubscribers from a Facebook Custom Audience on Zapier?

B
Userlevel 1

Unless I am misinterpreting the options available, it seems there’s no “remove from Facebook Custom Audience option”.

If so, I guess this might be because you can’t edit a Custom Audience once it’s uploaded – a limitation not he Facebook end, not Zapier’s.

But to ensure only active subscribers are targeted, would the best workaround be creating a second custom audience with Unsubscribes in it, and using this as an Exclusion Audience in Facebook?

This is simple enough, but seems clunky – someone who Unsubs, then Resubs, would forever be excluded from future ads, unless I Reupload the subscriber list.

Any opinions/suggestions/pointers would be greatly appreciated. I’m sure this has been figured out by plenty of people before me!

icon

Best answer by SamB 12 December 2023, 11:30

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This post has been closed for comments. Please create a new post if you need help or have a question about this topic.

27 replies

SamB
Rank
Userlevel 7
Badge +11

Hi folks, 

I have good news - this feature request has recently been implemented! 😁🎉

In case you missed the email notification from us, there’s now a Remove Email from Custom Audience action available for the Facebook Custom Audiences app, that will allow your Zaps to remove members from an existing custom audience:
a19bb165a23cb941137147c32b1ce2b5.png

If you run into any issues or questions in using that new action do let us know. Until then, happy Zapping! ⚡

SamB
Rank
Userlevel 7
Badge +11

So sorry for the delay in a reply here @GPRW! I can confirm that your vote was also added to the feature request. Still no news on when/if this feature would be added but we’ll definitely send an email notification to everyone here once it is. 

GPRW

We also want this feature please.

JammerS
Userlevel 6
Badge +3

Hi @WillG 

I’ve added your vote for this feature request, and we’ll  notify you via email once an update is readily available. Thanks.

jammer․solijon
WillG

Voting for this also please.

JammerS
Userlevel 6
Badge +3

Hi @SimoneV 

I’ve added your vote for this feature request, and we’ll notify you via email once an update is available. Thanks!

jammer․solijon
S

Hi, I absolutely vote this feature too!

JammerS
Userlevel 6
Badge +3

Hi @pirka 

I’ve added your vote for this feature request, and we’ll notify you via email once an update is available. Thanks!

jammer․solijon
P

hi, one more vote here please! 

JammerS
Userlevel 6
Badge +3

Hi @Pablolo 

I’ve added your vote for this feature request, and we’ll notify you via email once implemented. Thanks!

jammer․solijon
P

Adding one more vote here. It should be simple to implement guys!

Without this the whole audience automation makes little sense.

JammerS
Userlevel 6
Badge +3

Hi @Aaron M,

 

We do apologize for the inconvenience. Hence, I’ve added your vote for this feature request. Thanks!

jammer․solijon
A
Userlevel 1

I also need this feature for the Facebook Custom Audiences component.

Frankly disappointed that this has not been added yet. It should have been in there from the beginning. Reading above, it’s clearly been pain point for years, for many of your premium customers.

JammerS
Userlevel 6
Badge +3

Hi @Ryan M, Thank you for your feedback. I’ve also added your vote for this feature request. 

jammer․solijon
R
Userlevel 1

Zapier, Here’s the API details.  FB’s API does allow and update method.  Please add this for everyone’s sanity.

https://developers.facebook.com/docs/marketing-api/reference/custom-audience/

Updating

If a person opted out of being targeted, you must remove the person from all custom audiences containing this person. To opt-out a person from audience after they have clicked through to your opt-out URL, make an HTTP DELETE call to:

https://graph.facebook.com/<API_VERSION>/act_<AD_ACCOUNT_ID>/usersofanyaudience

Provide the same fields as you do in a user update.

 

https://developers.facebook.com/docs/marketing-api/reference/custom-audience/users/

 

 

christina.d
Userlevel 7
Badge +9

Hi @RichandNiche, thanks for your comment!

We absolutely understand and will continue to keep everyone updated if and when this becomes available. :slight_smile: In the meantime, I’ve got your vote added so you’ll receive emails with any updates!

R

This is still very much a desirable update!

nicksimard
Userlevel 7
Badge +11

Hey @amh!

Not that I’m aware of. We’ve got the open feature request, meaning that the integration itself does not have that feature. So you’d have to explore creating (or having someone else create) a private app using the Zapier Developer Platform. Or, see if you can use Webhooks by Zapier or Code by Zapier to connect with Facebook’s API.

 

A

@nicksimard Thanks for sharing this.  Is there any other way to remove users in a custom Facebook audience with zapier? 

nicksimard
Userlevel 7
Badge +11

Hi @amh!

I think this might be what you’re looking for. If not, it’s likely available somewhere in those developer docs.

A

@bennnd You can solve this problem by building a Custom Zapier App for Facebook Custom Audiences that would allow you to dissociate a user from a CustomAudience.

 

@ikbelkirasan Do you have any documentation for how we can dissociate a user? We have Salesforce connected to Facebook custom audience via zapier and need to remove users once an object in Saleforce changes. 

A

Hi @jesse,

 

Any updates/news or a workaround to remove users from a facebook custom audience with a saleforce object?

B

Hi Jesse - this feature would be the thing that made Caura upgrade to a plan and stick with Zapier - without this 2-way sync or being able to automate the replacement of people in a custom audience we will outgrow Zapier unfortunately.


Really love the tool and service but for us that’s the key feature!

jesse
Userlevel 7
Badge +9

Hey @Paulo Cerqueira still no progress on this feature as our team is working on other, high-priority requests at the moment but I can assure you that as soon as this becomes available, we will update this thread to let everyone know. :slight_smile:

P

Hey @jesse ,

 

Any news on this feature?

We have RGPD guidelines to follow, and shouldn’t be using “Add Contact to Customer list”  , without the option to remove it if consent is removed.

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