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Hi everyone! I’m having some issues with the Facebook Conversions API. Zapier is definitely sending events to FB, and FB is receiving them but the Facebook event manager says: “Event Match Quality: Poor” 😓

 

I’ve been trying to figure out why, as it looks like I’m sending the necessary information to FB. Reading through the conversions API documentation, I noticed two things in particular:

  • Hashing required - Zapier says they handle this
  • “Convert all characters to lowercase.” I’m not currently doing this on my Zapier action. Do I need to for the hash to be correct?

Hi @Thomas N. 

Good question.

To help us have full context, please post screenshots with how your Zap steps are configured in the Zap Editor mode.

Reply


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