Linkedin Ads Zap not always triggering

  • 24 March 2023
  • 1 reply


We’ve set up multiple Zaps to push Linkedin leads (from Linkedin Lead Gen Forms) to Airtable.
Since our internal analytics are not showing the same number of leads as Linkedin Ads, we started comparing the leads on Linkedin, and the Zap Runs.


In more than 50% of cases, the Zap didn’t run.


We can’t understand why the Zap won’t push the lead to Airtable 100% of the time.


Thank you for your help

This post has been closed for comments. Please create a new post if you need help or have a question about this topic.

1 reply

Userlevel 7
Badge +14

Hi @Damian G 

Good question.

Help articles to reference:


My Zap stopped receiving leads, but it's still turned on

When you connect an account to Zapier, we receive an authorisation token that's used every time we try to connect to that app. The authorisation tokens for LinkedIn expire after 60 days. This means that you will need to reconnect your LinkedIn Account at least every 60 days.

To test whether your account is still connected, go to your Connected Accounts page, find the LinkedIn connection and click 'Test'.

Image of Linked in Account as viewed on Connected Accounts page

To reconnect your Account, click on the 'Reconnect' button (you can do this from your Connected Account page, or in the Zap).


What permissions do I need to access data via the New Form Response trigger?

LinkedIn offers a guide here detailing what permissions are needed for access of this data.

In short, you must be assigned as BOTH the Account Manager or Campaign Manager role on the ads account in the Campaign Manager tool, as well as the Company Page Admin or Lead Gen Forms Manager role.