About Zapier Community
New to our Community? Get to know more about our space and how to make the most of your time here.

Code of Conduct Community FAQ's Zapier Common Questions What to Expect

Get Started With Zapier
New to Zapier? We have got you covered with our Zapier 101 Resources.

Zapier Essentials

Get Support
Have a question? Let's get you an answer!

How Do I...? Troubleshooting Code & Webhooks Developer Zone

Other Help Resources
Wait, there's more! Check out these Community sourced spaces for additional resources.

Zapier Help Center Hire an Expert

Zapier Products
Learn more about Zapier's new products.

Zapier Tables Zapier Interfaces

Zapier Reading
All of our best learning resources can be found here.

Featured Articles Show & Tell AI Hub Zapier Tools Hub

Learning Groups
Excited to meet other builders? Check out our interest areas full of doers, dreamers, and in-betweeners.

User Groups

Other Learning Resources
Some of our favorite additional ways to upskill your Zapier knowledge.

Zapier Learn Zapier Blog Zapier Webinars

Product Updates
Check out what is new and upcoming with Zapier with our regular product updates.

Product Updates

Early Access Program
Want to join Early Access? Learn more here.

  • Home
  • Get Help
  • Troubleshooting
  • Facebook Offline Conversions The app returned `{"message":"This event has no customer information parameters, or it has a combination of customer information parameters that is so broad that it is unlikely to be effective for matching.
Question

Facebook Offline Conversions The app returned `{"message":"This event has no customer information parameters, or it has a combination of customer information parameters that is so broad that it is unlikely to be effective for matching.

  • 21 March 2024
  • 1 reply
  • 9 views
P

This post was split from topic: 

 

I’ve been dealing with this for over two weeks. The workaround doesn’t work for me. I keep getting this error:  

 

1 reply

ken.a
Userlevel 7
Badge +6

Hi @Parisa,

Welcome to the Community! 🎉

I have moved your reply to a new post. I hope you don’t mind!

It seems that an event will be considered valid if it only includes parameters consisting of one of the following combinations or a subset thereof:

  • City + Country + State + Zip code + Gender + Client user agent
  • Date of birth + Client user agent
  • First name + Gender
  • Last name + Gender

This means that you'll need to complete one of these combinations in the Zap for the Offline Conversion to be sent successfully.

As the validation is done by Facebook, it's likely a data issue. I recommend reviewing the help article provided by Facebook and making sure that sufficient data is available and sent by the Trigger app to create the conversion event. Here's the link to the article: https://developers.facebook.com/docs/marketing-api/conversions-api/best-practices/#req-rec-params

Once you've had a chance to review the article and make any necessary changes, please try running the Zap again and let me know how it goes.

Reply


Terms & Conditions