Why am I being asked to upgrade when switching on Zap?

You could be getting that message for a few reasons, depending on what you're trying to do.

2 examples come to mind:

• Zapier has a number of “Premium Apps” that you can only use if you have a paid subscription
• The free tier doesn't include multi-step zaps, so if you're trying to make one then that could be the issue too.

Unfortunately Zapier only directly sports English and I didn't have any more luck than you did with finding other resources online. Your best bet may be looking up one of the a Italy-based Zapier experts to see if they can help out!

thanks for the quick response! unfortunately it is not clear if the zap that I hypothesized is with paid services (there are no pop-ups that highlight that it is a paid subscription). I just need to receive contacts who see my google ads who fill out a form to request a quote, and transfer it to hubspot....... Zapier is absolutely not understandable and easy to use as they had suggested to me . Can I find someone in the community who in Italian can help me understand where I'm wrong and how to achieve my goal? thank you to whoever can help me

If you’re looking to get the info into HubSpot, why not redirect your ad to one of HubSpot’s free forms instead of a Google one?

• https://www.hubspot.com/products/marketing/forms

thanks, i’m using the hubspot forms but i was not aware that they can be used also for google ads. I’ll try this way. have a good weel-end