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Syncing Mailchimp opens and clicks to Salesforce

  • 23 February 2021
  • 1 reply

Hi- does anyone know if I can integration Mailchimp metrics such as opens and clicks back into a Salesforce campaign? This way the sales team can view who opened or clicked a campaign. Not sure if this is possible or if Zapier does this. 


Best answer by robschmidt 24 February 2021, 05:47

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Hi @BHI,

Yes, you can feed MailChimp's email opens and link clicks metrics to other platforms.

Left side: Triggers available for Link Click and Email Open

You can create automation like this:

  • Trigger: When a new email is opened in MailChimp
  • Action: Find the person in your Salesforce Campaign Record using the email address from trigger field
  • Action: Update the person in the Campaign Record that they opened the cmapaign email

Same for Link Click.

MailChimp zapier page: