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I’m trying to connect my Gmail to Zapier to automatically extract and compile the emails I receive from Google Business Profile about customer reviews.

Here’s what I want to automate:

  • Every time I receive a review notification email from Google (usually daily), I want to:

    • Extract the number of reviews, star ratings, and customer comments

    • Identify which employee received the review (if mentioned)

    • Store this information in a Google Sheet or database

Goal: Maintain a running log so I can view review counts and quality per day, and compile the data weekly, monthly, quarterly, and yearly — without doing this manually.

The problem: I’m running into issues during setup. The Zap isn’t pulling the data as expected. I’ve attached a few screenshots showing the Gmail-Zapier setup and the errors I’m facing.

Has anyone set up something like this successfully?

  • Is what I’m trying to do possible using only Gmail + Zapier + Google Sheets?

  • Do I need to use a Gmail filter, formatter, or code step to parse the review content?

  • Any help with troubleshooting or sample Zaps would be amazing.

Thanks in advance!

Hi ​@saarathm 

Perhaps try using this Zap trigger: Google Business Profile - New Review

 

Otherwise, you will need to do email parsing.

Try using this Zap action: AI by Zapier - Analyze and Extract Data

Resources: 

 


Hey there, ​@saarathm 👋

How did you get on with the alternative approaches Troy suggested? Did either of them do the trick?

Keep us posted on how it’s going, want to make sure you’re all set! 


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