Looks pretty straight forward, but it doesn’t seem to be pulling data from The Value Builder System. It will populate the John Doe contact in GoHighLevel when tested, but when an actual new customer is created...it does not crate a new contact in GHL.
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The example record returned from Step 1 has dummy data.
After you tested Zap step 2, it returned an ID, which you can use to locate the Contact in GHL.
Try turning your Zap ON and testing live.
Then check your Zap Runs history for activity/error and to see the details of the DATA IN/OUT for each step to help you trace the data flow and troubleshoot: https://zapier.com/app/history/
If you still need more help, post screenshots from your Zap Runs.