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We are sending new Stripe charges as purchase events in Facebook conversions.

It all looks to have been set up ok (the tests in Zapier work fine, and when I look in Meta Events Manager I can see that ‘Purchase’ is counting purchases).

However, when a new Stripe charge occurs, it shows as successfully triggered in Zapier and sent to Facebook but is not being reflected as a purchase in ads manager.

Can we please get help why purchases are not being attributed/reflected in our ads manager despite Stripe charges being sent successfully via Zapier?

Hi there @wbonaddio,

Welcome to the Community! 🎉

Before we dig deeper into this, would you mind sharing a detailed screenshot of how your Zap is configured? Also, please share a screenshot of the “Action” section of your action step that shows all of its fields. Like so:

46dd6c0979e3d815d621b8da43084ef1.png
(view larger)

Please don't include personal information in the screenshot, or be sure blur out any personal information.

Thanks!

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