Passing UTM parameters from Calendly to Mixpanel via Zapier

  • 15 August 2023
  • 1 reply

Hi guys – we have a LinkedIn ad campaign running that pushes to our website (with the intention of our target audience booking a demo via an embedded Calendly). I have a Zap set up that passes conversion data if a demo is book into Mixpanel, and it passes all data mapped except for UTM Source (which is configured). This is important so we can attribute demos booked to our LinkedIn ad campaign. Any thoughts on how to ensure this passes through / is set up correctly? Thanks!

1 reply

Userlevel 7
Badge +14

Hi @Feathery 

Good question.

The UTM parameters must be passed to Calendly.

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