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Question

Facebook Messenger “New Message Sent to Page” works in Test Trigger but live messages create no Zap run


I need help with a Facebook Messenger trigger that works during testing but does not fire on live incoming messages.

Zap setup

  • Trigger: Facebook Messenger → New Message Sent to Page
  • Action: Email by Zapier → Send Outbound Email
  • Facebook Page: Patton Plumbing Heating and AC
  • Page ID: 141460579227019

What is working

  • The Facebook Page receives incoming messages normally in Meta Business Suite.
  • I disconnected and reconnected Facebook Messenger in Zapier from scratch.
  • During Meta authorization, I explicitly selected the Patton Plumbing page.
  • Meta granted Zapier-Messenger access to:
    • Manage and access Page conversations in Messenger
    • Read content posted on the Page
    • Manage accounts, settings, and webhooks for the Page
    • Show a list of Pages I manage
  • Zapier’s Test Trigger successfully finds actual recent Messenger messages.
  • The email action also tests successfully.
  • The Zap is published and turned ON.

The problem

When a different Facebook account sends a brand-new Messenger message to the Patton Plumbing Page:

  • The message appears immediately in Meta Business Suite.
  • No new live run appears in Zap History.
  • Because the trigger never fires, the email action never runs.

This appears to be a live webhook/Page subscription issue, not an email issue and not a basic authentication issue.

Can someone from Zapier please check whether the Facebook Messenger app is correctly subscribed to live messages events for Page ID 141460579227019, or whether there is a known issue with the New Message Sent to Page instant trigger?

I have already opened support requests and have not received a response after more than 24 hours, so I’m hoping someone here can help identify whether this is a Zapier-side webhook issue or a Meta-side event delivery issue.

 

This post has been edited by a moderator to remove personally identifiable information (PII). Please remember that this is a public forum and avoid sharing personal or potentially sensitive details.

2 replies

A Zap that passes Test but never runs live usually points to the live message feed from the Page, not the email step. Test pulls recent messages, but live runs depend on Facebook sending each new message to Zapier.

 

A few things to check:

1. Turn the Zap off. On the Apps page in Zapier, reconnect the Facebook Messenger connection. Use Reconnect rather than deleting it, since deleting breaks any other Zaps that use it. When Facebook asks, pick the Patton Plumbing Page and leave the Messenger permissions on.

2. Turn the Zap back on, then send one new message to the Page from a separate personal account.

3. Check Zap History for a live run, not a test run.

4. If another chat or CRM tool is connected to the Page's Messenger, mention it here, since that can keep live messages from reaching Zapier.

 

If History is still empty while Business Suite shows the message, send Zapier Support the exact time of that message and ask them to confirm the Page is subscribed to live message events. It would also help to know whether History shows Held, Filtered, or nothing at all.


Troy Tessalone
Zapier Orchestrator & Solution Partner
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  • Zapier Orchestrator & Solution Partner
  • October 9, 2026

Hi ​@Patton 

Help links for using FB Messenger in Zaps: https://zapier.com/apps/facebook-messenger/integrations#help

You can try opening a ticket with Zapier Support here: https://zapier.com/app/get-help