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Best answer

Facebook Lead Ads trigger is inconsistent and missing leads

  • April 30, 2026
  • 14 replies
  • 119 views
A

Hi, 

We recently discovered that automationFacebook Lead forms is not always triggerd. After exporting leads from Facebook form and cross checking with Zapier history, we identified that certain number of leads comming from same form, campaign, ad set and even same add does not appear on Zapier histroy, meaning Zapier never received a webhook for it. While other pass to Zapier just fine. 

Is any one experiencing same issue? Have you identified any patterns? 

 

I’ve discovered that same issue already happened in 2024 

 and a bug assosiated with it was open on Meta developers platform https://developers.facebook.com/support/bugs/1130587701359392/

 

Unfortunatelly, it seems that only product owners can open platform related bugs on developers platform. Hope Zapier team could help us reopen this case with Meta. 

 

Best answer by SamB

Hey there ​@Anton Golvid 👋

Sorry to hear you’re running into that bug with the New Lead trigger. We can't give any indication as to when it might be fixed by, but we’ll be sure to send you an email notification as soon as it’s resolved.

If anyone else is being affected by this, please post a reply here so I can make sure you're added to the notification list as well.

Thanks for your patience in the meantime! 🙏

14 replies

Troy Tessalone
Zapier Orchestrator & Solution Partner
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  • Troy TessaloneZapier Orchestrator & Solution Partner
  • Zapier Orchestrator & Solution Partner
  • April 30, 2026

Hi ​@Anton Golvid 

Help links for using FB Lead Ads in Zaps: https://zapier.com/apps/facebook-lead-ads/integrations#help

 

Check the Meta Status page: https://metastatus.com

Specifically the history for Ads: https://metastatus.com/ads-manager/history

 

FYI: FB is a bit notorious for having issues with their Lead Ads trigger.

 

You can try opening a ticket with Zapier Support: https://zapier.com/app/get-help

⚡ Troy Tessalone - AutomationAce.com | Top Zapier Solution Partner | #1 Zapier Community Contributor
F
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  • Fahad SZapier Solution Partner
  • Zapier Solution Partner
  • May 4, 2026

Hi ​@Anton Golvid, just checking in. Were you able to resolve this, or is it still happening?

S

One thing I’d check is whether the missing leads share a timestamp window or field value that differs from the successful ones. A simple comparison sheet with lead ID, created time, form, ad set, and Zap history status usually makes escalation much easier.

A
  • Anton GolvidBeginner
  • Author
  • Beginner
  • May 6, 2026

Hi ​@Anton Golvid, just checking in. Were you able to resolve this, or is it still happening?

Zapier support team confirmed to me that the bag was opened, hope issue will be resolved soon. 

SamB
Community Manager
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  • SamBCommunity Manager
  • Community Manager
  • Answer
  • May 8, 2026

Hey there ​@Anton Golvid 👋

Sorry to hear you’re running into that bug with the New Lead trigger. We can't give any indication as to when it might be fixed by, but we’ll be sure to send you an email notification as soon as it’s resolved.

If anyone else is being affected by this, please post a reply here so I can make sure you're added to the notification list as well.

Thanks for your patience in the meantime! 🙏

S
  • Svalbard
  • New
  • May 14, 2026

I have the same issue. A zap setup to forward leads, and only some leads come through. I have to go to FB every day to download the leads and cross-check the missing ones. This was the reason I subscribed to Zapier, so if it can’t be fixed there’s no point using it. Very frustrating.

SamB
Community Manager
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  • SamBCommunity Manager
  • Community Manager
  • May 14, 2026

Sorry you’re affected by this issue as well ​@Svalbard.

Were there also missed leads for today, or just up to yesterday? Asking as there was an incident yesterday where new leads weren't triggering Facebook Lead Ads Zaps. So I’m wondering if the bug discussed here might have been an early symptom of that same issue, which has since been resolved. 🤔

That said, I’ve added you to the bug report in the meantime, so you’ll be sure to be notified if there’s any updates on it.

Z
  • zdav
  • New
  • May 16, 2026

I’m also having the same issue, it misses at least 1 out of every 10

T

this seems to be an ongoing problem. Missing a load of lead off of multiple Facebook forms. now having to go through manually each day and work out what go zapped and what didn’t. This is actually making the job longer than just manually doing them as they come in. Now I have to check our CRM if they are in and if they are not which form they came from and if there is an issue with the zap and then put them manually in. If Zapier cannot sort this out, it may not longer be worth using their platform.

Z
  • zdav
  • New
  • May 18, 2026

1 out of every 10 is pretty lenient, yesterday i missed 7 out of 26

 

SamB
Community Manager
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  • SamBCommunity Manager
  • Community Manager
  • May 18, 2026

Thanks for letting us know ​@zdav and ​@The_Donny_Brook. Really sorry about any hassle caused by these missed leads. I can’t share any details on when this will be resolved but I’ve added you to the list of folks being affected by this so you’ll both get an email notification from us as soon as it’s resolved.

Z
  • zdav
  • New
  • May 18, 2026

Do you have any estimated timeline? I keep having to manually push leads- or would it be better to pull leads from a google sheet and have Facebook export to there? My clients can’t afford to be dropping 1/3 of their leads and still remain profitable- just need a solution of some sort

SamB
Community Manager
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  • SamBCommunity Manager
  • Community Manager
  • May 19, 2026

I don’t have any sort of estimated timeline I can share, sorry about that ​@zdav. Really wish I was able to give a clearer idea on when this might be resolved by.

The Google Sheets workaround you mentioned could well be a good interim option while this gets resolved. I checked on the bug report and there was a note added about a customer who was able to get it working again by rebuilding their Facebook Lead Ads forms and Zap workflows from scratch. Not an ideal solution I know as it would involve more manual work to recreate the forms and Zap workflows, but I wonder if turning your existing Facebook Lead Ads Zap workflows off and back on again might help to refresh the webhook subscription on Facebook’s end and get all leads coming through consistently. If you do give that a try please let us know if it does the trick. 🤞

Z
  • zdav
  • New
  • May 19, 2026

in theory wouldn't deauthorizing and reauthorizing both on the zapier and FB side work the same as rebuilding from scratch?

I definitely already tried reauthorizing, the only thing I hadnt tried was lead capture for business admins vs just regular lead capture

if anything I do think its a facebook problem, as it doesn't report half these leads internally as well, they are in the leads center but not in reports(ridiculous).

 I appreciate your help and thoughts on it.

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