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Workflow for Pulling Metrics from Multiple Platforms (Cost, Impressions, Clicks, ROAS, etc.)


Hi everyone!
I’m looking for a way to pull metrics like cost, impressions, clicks, leads, call, sales, revenue, ROAS, and other similar data from the following platforms:

  • Facebook Ads
  • Google Ads
  • Microsoft Ads/Bing

Is there an existing Zapier integration or workflow setup that allows for pulling this kind of data seamlessly?
What would be the best workflow to set up for automating this process, and which apps/integrations should I use? Any tips or best practices for ensuring that data is accurate and synced in real-time?

Looking forward to your suggestions and experiences!

Thanks.

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3 replies

  • Zapier Staff
  • 38 replies
  • January 10, 2025

Hi ​@LanceG.!

You can find an exhaustive guide on lead management in our blog, which also includes examples and automation templates. ⚡️

There are available integrations for the apps you want to use:

The links above will take you to the supported trigger and/or action events, where you can identify the triggers and actions you could use based on what you’d like to achieve.

To help you build out a more targeted workflow, could you describe what you’d like to do in detail? For example: “when a lead is created in Facebook Lead Ads, I want to create the contact in Google Ads, and add the lead to my CRM or database.”. It helps to think of these workflows as a sequence of actions, which you can then put together in a Zap.

Here is a Lead Sync template using different apps, which can be customized to use the apps you need. 

I hope this gets you started in the right direction!


  • Author
  • Beginner
  • 2 replies
  • January 10, 2025

Hello ​@Marge 

Thank you for your response. The goal is to pull the following metrics from various platforms: cost, impressions, clicks, leads, calls, sales, revenue, and ROAS. Can you please confirm that your suggested solution will allow me to do this?


  • Zapier Staff
  • 38 replies
  • January 14, 2025

Hey ​@LanceG.! 👋

 

If you want to pull metrics on how your ads are performing:

  • Facebook Lead Ads (for Business Admins) has a Create Ad Statictics Report action that you can use to generate reports
  • Google Ads has a Create Report action to see how your campaigns/ads are performing
  • Microsoft Advertising does not have a similar action at the moment, although it does seem like it is possible to pull reports from their API. If that’s something you would like to see in Zapier, I can add a feature request for you

In addition, you can use the Schedule by Zapier app to create reports on a specific frequency (daily, weekly, monthly, etc). So your Zap would trigger on schedule on a specific time interval, when the reports will be generated and you can export the data to the app(s) of your choice.

I recommend creating a Zap and test creating a report on each app, so you can check how the data is returned and how you can use it to export it or forward the information to other apps via Zapier.