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  • Workflow for Pulling Metrics from Multiple Platforms (Cost, Impressions, Clicks, ROAS, etc.)

Hi everyone!
I’m looking for a way to pull metrics like cost, impressions, clicks, leads, call, sales, revenue, ROAS, and other similar data from the following platforms:

  • Facebook Ads
  • Google Ads
  • Microsoft Ads/Bing

Is there an existing Zapier integration or workflow setup that allows for pulling this kind of data seamlessly?
What would be the best workflow to set up for automating this process, and which apps/integrations should I use? Any tips or best practices for ensuring that data is accurate and synced in real-time?

Looking forward to your suggestions and experiences!

Thanks.

Hi ​@LanceG.!

You can find an exhaustive guide on lead management in our blog, which also includes examples and automation templates. ⚡️

There are available integrations for the apps you want to use:

The links above will take you to the supported trigger and/or action events, where you can identify the triggers and actions you could use based on what you’d like to achieve.

To help you build out a more targeted workflow, could you describe what you’d like to do in detail? For example: “when a lead is created in Facebook Lead Ads, I want to create the contact in Google Ads, and add the lead to my CRM or database.”. It helps to think of these workflows as a sequence of actions, which you can then put together in a Zap.

Here is a Lead Sync template using different apps, which can be customized to use the apps you need. 

I hope this gets you started in the right direction!

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