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Tracking Google Ads conversions from Calendly meetings with Zapier

  • May 6, 2025
  • 4 replies
  • 44 views

We have a common access landing page with an embedded Calendly calendar.  We would like to track Google Ads conversions, maybe as a Key Event in GA, as well as see other meetings’ activity (direct, organic, etc.) in Analytics.  How to use Zapier to register a Calendly meeting as a Conversion for a Google Ads visitor.

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4 replies

Troy Tessalone
Zapier Orchestrator & Solution Partner
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  • Zapier Orchestrator & Solution Partner
  • 34017 replies
  • May 6, 2025

Hi ​@ybmarketing 

Try these Zap step:

  1. Trigger: Calendly - Invitee Created
    1. https://zapier.com/apps/calendly/integrations#triggers-and-actions
  2. Action: Google Ads - Send Offline Conversion
    1. https://zapier.com/apps/google-ads/integrations#triggers-and-actions

  • Author
  • New
  • 1 reply
  • May 6, 2025

HI Troy, thank you for your comment.   I am not sure how to phrase it, how does Calendly know the submission’s source is Google Ads?


Troy Tessalone
Zapier Orchestrator & Solution Partner
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  • Zapier Orchestrator & Solution Partner
  • 34017 replies
  • May 6, 2025

SamB
Community Manager
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  • Community Manager
  • 9662 replies
  • May 30, 2025

Hi ​@ybmarketing, just checking in to make sure you’re all set here 🙂

Did the Calendly guides Troy shared help to answer all your questions? 

Let us know if there’s anything else you need help with!