Publish IG, FACEBOOK and X at once

Hi ​@Cedip 

Zap app integrations can be searched here: https://zapier.com/apps/

Each app integration has a profile page that lists the available triggers/actions and help links to reference.

Review the available apps from Facebook: https://zapier.com/apps/categories/facebook

Also look into an app like Buffer: https://zapier.com/apps/buffer/integrations

TIP: Try using the AI Copilot to help you configure your Zap steps.

Yes, you can do that with automation.

The simple setup is:

Instagram post trigger → post to Facebook → post to X

So when a new Instagram post is published, the workflow sends the same content to the other 2 platforms.

Just keep in mind:

• Facebook is usually the easiest one with Instagram

• X may need its own formatting, because captions and media do not always copy over perfectly

So yes, it is possible. You just need one trigger and 2 posting steps.

HI ​@Cedip 

Important: Direct X/Twitter Integration No Longer Exists

• As of August 31, 2023, Zapier's direct Twitter/X integration was permanently removed

• Reason: X's API policy and pricing changes

• You cannot use a direct X action in any new Zap

• Existing X Zaps stopped working after this date

Source: Zapier Official Announcement

The Current Working Solution

You need a social media management tool as an intermediary since direct X posting is no longer available.

Recommended workflow:

• Trigger: Instagram for Business → "New Media Posted"

• Action 1: Buffer (or Hootsuite) → "Create Post" (sends to X)

• Action 2: Buffer → "Create Post" (sends to Facebook) or use separate Facebook Pages action

Why this works:

• Buffer maintains an active X API connection that Zapier can leverage

• Buffer handles formatting differences between platforms

• One Buffer action can post to multiple connected social accounts simultaneously

Prerequisites

Instagram requirements:

• Instagram Business or Creator account (personal accounts will not work)

• Instagram account must be linked to a Facebook Page

Buffer/Hootsuite requirements:

• Active Buffer, Hootsuite, or similar social media management account

• Your X and Facebook profiles must be connected within that tool

Key Limitations to Know

X character limit:

• X has a 280-character limit (higher for Premium users)

• Instagram captions often exceed this

• Solution: Use Zapier's Formatter → Truncate before sending to Buffer

Instagram Reels:

• Supported via Instagram "Publish Video" action

• Reels post correctly through Buffer to X and Facebook

Carousel posts (multiple images):

• Only the first image transfers to X

• Full carousel works on Facebook and Instagram

User tagging:

• Maximum 9 user tags per Instagram post

• Tags may not transfer to X

Buffer plan limitations:

• Free Buffer plan allows up to 10 scheduled posts per social account

• Paid plans required for higher volume

Quick Setup Steps

Step 1: Connect accounts

• Connect Instagram for Business to Zapier

• Connect Buffer (or Hootsuite) to Zapier

• Inside Buffer, connect your X and Facebook profiles

Step 2: Build the Zap

• Trigger: Instagram for Business → "New Media Posted"

• (Optional) Formatter: Text → "Truncate" to shorten captions for X

• Action: Buffer → "Create Post"

• Map the Instagram caption and media URL to Buffer fields

• Select both X and Facebook as destinations in Buffer

Step 3: Test and activate

• Create a test Instagram post

• Verify post appears on both X and Facebook

• Adjust formatting as needed

Supporting Documentation:

•  How to get started with Instagram for Business on Zapier
•  Using Zapier with Buffer 

• How to get started with Facebook Pages

Hope this helps! 

If you run into issues after trying these steps, feel free to drop a screenshot of the error and a quick description of what your Zap is doing—happy to take a look and help troubleshoot.

And if you'd rather just get it sorted quickly, I offer a free 20-min Zapier troubleshooting call. Book it under Resources on my Zapier Directory profile: https://zapier.com/partnerdirectory/automatemybiz!-->

Hi there ​@Cedip 👋 How did it go? Did you have any luck using an app like Buffer in your Zap to post across Facebook and X at the same time?

Want to make sure you’re all set so let us know what worked, or if you could do with some more help at all.