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Meta conversions API to LeadConnector with Zapier

  • May 5, 2025
  • 2 replies
  • 45 views

So i am using zapier because my crm “lead connector” can not integrate directly with meta conversions api. I have a form i am using through my crm so that i can use redirection (for unqualified leads) and also i want my qualified leads to be tracked and data sent back to meta to say “these are the qualified leads” so that i can optimize my ad performance. I am having a hard time figuring out how to set up my zap for this. Anybody be able to lead me in the right direction? 

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2 replies

Troy Tessalone
Zapier Orchestrator & Solution Partner
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  • Zapier Orchestrator & Solution Partner
  • May 5, 2025

Hi ​@Kyle Baughman 

Have you tried using this Zap app: Facebook Conversions

https://zapier.com/apps/facebook-conversions/integrations#triggers-and-actions

 

 


SamB
Community Manager
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  • Community Manager
  • May 14, 2025

Hey there, ​@Kyle Baughman! 👋 

How did it go with that Facebook Conversions app Troy suggested using? Did it do what you needed it to do? 

Happy to lend a hand if you need any further help 🙂