Looking to setup a connection with Apollo to sequence inbound leads from Webflow form

Hi ​@Versos 

What workflow steps are you trying to automate between the apps? (details + example)

Review the available triggers/actions for each Zap app: 

• Apollo: https://zapier.com/apps/apollo/integrations#triggers-and-actions
  • https://zapier.com/apps/apollo/integrations#help
• Webflow: https://zapier.com/apps/webflow/integrations#triggers-and-actions
  • https://zapier.com/apps/webflow/integrations#help

Hello ​@Versos  You’re right, Apollo’s Zapier app is pretty limited.

The usual setup is:
Webflow form triggers Zapier
Zapier creates or updates the contact in Apollo
Then you enroll them in a sequence via Apollo’s API using Zapier’s Webhooks by Custom Request action

If you want to avoid API work, another option is to sync Apollo with a CRM Zapier supports more deeply like HubSpot, then trigger sequences from there. Or handle the sequencing logic directly in Zapier using Filters, Paths, and Delay steps.

If you’d like hands-on help or want us to walk through this live, you can book a 1:1 paid 60-minute strategy session with our team here:
👉 https://calendly.com/XXXXXXXXXXXXXXXXXXXXXXXXXXXXX

Hey ​@Versos,

Yes it’s possible but the exact workflows will depend on your requirements. What functions from your apollo that you are interested in?

I have also seen Zapier agents work well for researching inbound leads. Depend on the exact process you want to automate, the exact workflow will depend on that.

Your workflow will look like this-

• New Form submission trigger
• Zapier agent researches the inbound lead
• Create Contact in CRM action

This is a sample and you may need to add extra action like Filter, Formatter etc as workflows are usually personalized to user’s needs. Hope it helps!

PS: If you need more active help, I’m happy to connect through my Zapier Solution Partner page if you’d like to reach out here- https://zapier.com/partnerdirectory/automation-jinn

​@Troy Tessalone 

Hey Troy 

I would like to automate inbound form fills being added to a sequence. 

The flow should be: Webflow form fill (setup and working with Zapier) → Find or create a contact in Apollo → add contact to a specific sequence. 

I am running into issues with the webhook needed to add a contact to a sequence as it is not natively supported with apollo’s connection.

​@Versos 

Can you provide more info about the Zap step error/issue you are having?

Screenshots are helpful for context.

Hey ​@Versos,

For adding contact to a sequence in Apollo, you have to query the API directly.

You can do that using custom request action from Webhooks in Zapier. Here is the API endpoint that you will have to query- https://docs.apollo.io/reference/add-contacts-to-sequence. Here is a helpful article about Webhooks in Zapier- https://help.zapier.com/hc/en-us/articles/8496326446989-Send-webhooks-in-Zaps.

 

Please note this is a bit more advanced way of using Zapier and querying API’s can get a bit more technical and complex but if it’s important for you, you can give this approach a try. Hope it helps!