Best answer

Instagram for Business Issue - The media could not be sent to Instagram for Business.

Userlevel 1

Hello, thank you for opening the page.

I'm not good at English, so I'd be grateful if you could help me.


I want to post a photo on Instagram.

So I made Instagram a professional account.

It is also connected to the Facebook page.

However, I got an error on Zapier.


[The media could not be sent to Instagram for Business.

Could not upload media file: (#10) The user is not an Instagram Business.]


If anyone knows the solution, please let me know.

If there is any missing information, I will add it, so please point it out.

Thank you for reading this far.



Best answer by Troy Tessalone 6 May 2021, 16:23

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4 replies

Userlevel 7
Badge +14

Hi @quolofune 

I’m getting an error when using the Publish Photos action

There are 3 requirements for Publish Photos to work properly:

  • You must have a Business Instagram Account. This will not work for a Creator account.
  • The connected Facebook user must also have the Editor" or "Admin" page roles in order to Publish Media.
  • If you do have a Business Instagram Account and your connected user is an Editor or Admin on the Facebook page, make sure that you have provided Zapier with the proper permissions.
Userlevel 1

Thank you for your reply.


I confirmed the following.

  • I have confirmed that my Instagram account is a business account.
  • I’m a Facebook page administrator and my Instagram account and Facebook page work together.


I don't know the following.

  • Zapier with the proper permissions


I linked my account from instagram for business.


At that time, I checked my Instagram business account.


Next, I checked the Facebook page to which the Instagram business account is linked.


Allowed zapier to have all the permissions shown on the last page.


However, when I click "test & continue", I get an error.


Please point out if there is a problem with the operation.


Please let us know if you have any points to check.


Thank you for reading this far.

Userlevel 7
Badge +14


May be best to open a ticket with Zapier Support so they can troubleshoot further for you:

Userlevel 1



I thought it was a business account, but it was a creator account.


Thank you for your advice, it was very helpful.