How to track offline conversions from Jobber CRM to Google Ads using Fillout forms and Webflow

Hi ​@Sigsterrr 

If you are looking to hire help, there is a directory of Zapier Partners: https://zapier.com/partnerdirectory

In Jobber, the GCLID should not be a Tag since those are unique values.

Try this Zap trigger: Jobber - New Invoice Created

Invoices are related to Clients.

If needed add this Zap action: Jobber - Find Client

That should give you the info needed (GCLID, Invoice $) to report the offline conversion to GAds.

Thanks. if i dont add gclid to the jobber client as tags, where do I add it?

​@Sigsterrr 

Try using a Jobber Custom Field: https://help.getjobber.com/hc/en-us/articles/115009735928-Custom-Fields

Hey ​@Sigsterrr 👋 just checking in to see if Troy's suggestion to use custom fields did the trick? 

Happy to lend a hand if you’re still stuck at all!

troy's right that the gclid belongs in a custom field, not a tag. the part that usually trips people up is the last hop, actually getting that value plus the invoice amount back into google ads as an offline conversion.

the flow i'd build: capture gclid on the client custom field at form submit, trigger on invoice paid in jobber, find the client to pull the gclid, then send gclid plus the paid amount plus a conversion time into google ads offline conversion import. that closes the loop so ads sees the real revenue, not just the lead.

one thing to plan for now, bing and meta don't use gclid. bing keys off msclkid and meta off the fb click id, so if you want all three you have to capture each platform's click id on the form up front, you can't backfill them later. easy to miss and then the bing and meta side just won't match.

happy to sketch the exact field mapping for all three if you want a hand, the multi-platform click-id part is the fiddly bit.

Fabi has the flow right, and Troy’s custom-field point is the foundation, so I’ll keep this to what has not been covered yet.

Three practical details that save pain later. Trigger on the invoice being marked paid rather than created, since you want the amount that was actually collected. Add a filter step so the Zap only continues when a click id is actually present, otherwise you send empty conversions. And send the invoice number as the order id, so a paid event that fires twice does not get counted as two conversions.

On your actual question, what to pay someone: a Google-only version is usually in the $300 to $800 range from a freelancer. All three platforms with the click-id capture done properly is more like $1,000 to $2,500, and a certified Zapier partner or an agency will sit above that. The spread comes down mostly to whether you want just Google or all three, and to getting the click-id capture right at the form, because that is the piece you cannot fix later.

I’d be happy to help you get it set up if you want a hand.

Two details that have not come up yet, both of which bite after the build looks finished.

The conversion action in Google Ads has to exist as an import type before anything will upload to it, and Google asks you to wait a few hours after creating it before the first import. Worth creating it up front rather than discovering it mid build.

There is also a window. Google only accepts an offline conversion when the click happened within the last 90 days. For a business where quote to paid can run long, some invoices will fall outside that and simply never attribute, so it is worth checking your typical sales cycle before you design around this.

On the click id capture itself: auto tagging has to be on for gclid to exist at all, and some iOS traffic sends wbraid or gbraid instead of gclid. If the form only looks for gclid, those sessions come through blank and you will assume the Zap is broken when the value was never there.