How to track offline conversions from Jobber CRM to Google Ads using Fillout forms and Webflow

Hi ​@Sigsterrr 

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In Jobber, the GCLID should not be a Tag since those are unique values.

Try this Zap trigger: Jobber - New Invoice Created

Invoices are related to Clients.

If needed add this Zap action: Jobber - Find Client

That should give you the info needed (GCLID, Invoice $) to report the offline conversion to GAds.

Thanks. if i dont add gclid to the jobber client as tags, where do I add it?

​@Sigsterrr 

Try using a Jobber Custom Field: https://help.getjobber.com/hc/en-us/articles/115009735928-Custom-Fields

Hey ​@Sigsterrr 👋 just checking in to see if Troy's suggestion to use custom fields did the trick? 

Happy to lend a hand if you’re still stuck at all!

troy's right that the gclid belongs in a custom field, not a tag. the part that usually trips people up is the last hop, actually getting that value plus the invoice amount back into google ads as an offline conversion.

the flow i'd build: capture gclid on the client custom field at form submit, trigger on invoice paid in jobber, find the client to pull the gclid, then send gclid plus the paid amount plus a conversion time into google ads offline conversion import. that closes the loop so ads sees the real revenue, not just the lead.

one thing to plan for now, bing and meta don't use gclid. bing keys off msclkid and meta off the fb click id, so if you want all three you have to capture each platform's click id on the form up front, you can't backfill them later. easy to miss and then the bing and meta side just won't match.

happy to sketch the exact field mapping for all three if you want a hand, the multi-platform click-id part is the fiddly bit.