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I have a Zap which sends Lead conversion event to Facebook Ads API when a new contact added to Activecampaign. It works but I want it to work only when the lead came from Facebook Ads. How can I do that, any suggestions? Thanks.

Hi ​@SOY 

Try adding a Filter step: https://zapier.com/apps/filter/help

Thanks Troy, I am afraid there is no solution for free tier?

Hi ​@SOY,

 

The Filter feature is not available on Zapier's free plan; it requires a premium subscription starting at $19.99/month (billed annually). Upgrading also provides access to more Zaps, increased run frequency, and premium apps.

Hi ​@SOY ,

Active Campaign has automations and filters, these could prefilter the leads and only send the Facebook leads to your zap.

Are you manually adding the contacts to Active Campaign or are you adding them with a zap?

 

I’ll be looking for your reply

Hi ​@SOY ,

Active Campaign has automations and filters, these could prefilter the leads and only send the Facebook leads to your zap.

Are you manually adding the contacts to Active Campaign or are you adding them with a zap?

 

I’ll be looking for your reply

Hello Shane, thanks for your reply and suggestion. 

- Are you manually adding the contacts to Active Campaign or are you adding them with a zap?

I am not adding leads to Facebook from AC. Leads are added to AC from its native webform on my website. I want to send leads from this webform if the lead source is indeed Facebook ads.

-Active Campaign has automations and filters,

Is there a filter which can filter according to UTM or algorithm can understand?

 

Thanks.

Hi ​@SOY,

 

You can filter contacts in ActiveCampaign based on lead sources from Facebook ads by using UTM parameters. You can segment contacts accordingly by including UTM parameters in your ad URLs and capturing them in a hidden field on your web form. While ActiveCampaign may not directly support UTM filtering, you can automate this process with Zapier by triggering actions based on UTM data when a new contact is added.

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