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How do I send Facebook Lead Ad form data to Slack in Zapier?

  • December 11, 2023
  • 3 replies
  • 111 views

I recently set up a zap for a facebook ad lead gen campaign to send us slack notifications whenever we receive a new lead. So far the connection is working great, but I can’t figure out how to adjust the zap to send us the actual lead information.

Right now when we get a message, it just says “New Lead in Facebook Lead Ads” and that’s it. Ideally, the message would also contain the information from the lead form so we don’t have to take the extra step of going into ads center and downloading it.

Note that right now we’re using regular Facebook Lead Ads and not Facebook Lead Ads for Business Manager; I’m not sure what the difference is between the two.

Best answer by ken.a

Hi there @SMCo,

If you want the lead information to get sent to Slack, you’d need to map the data from the trigger to the “Message Text” field in Slack action.

You can learn more about mapping data here: https://help.zapier.com/hc/en-us/articles/8496343026701-Send-data-between-steps-by-mapping-fields

Hopefully, this helps.

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3 replies

ken.a
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  • Zapier Staff
  • Answer
  • December 11, 2023

Hi there @SMCo,

If you want the lead information to get sent to Slack, you’d need to map the data from the trigger to the “Message Text” field in Slack action.

You can learn more about mapping data here: https://help.zapier.com/hc/en-us/articles/8496343026701-Send-data-between-steps-by-mapping-fields

Hopefully, this helps.


  • Author
  • New
  • December 11, 2023

That did the trick; thank you!


ken.a
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  • Zapier Staff
  • December 12, 2023

You are most welcome @SMCo! I’m glad I was able to help!

If you have any other questions, please don’t hesitate to reach out to the Community. We’re always happy to help! 😊