How do I automatically share new WordPress blog posts to multiple social media platforms?

Hi and welcome to the Community ​@johndineal! 👋

I’d recommend taking a look at the Social Media Marketing apps in our App Directory. There are apps like Buffer or Hootsuite that can post to Facebook, X, LinkedIn, Pinterest and more.

You could use the WordPress app’s New Post trigger, then for example use Hootsuite’s Schedule Message action to post to multiple social media platforms. I'd suggest the WordPress trigger over RSS. That said, folks can sometimes run into issues connecting to WordPress. If you do hit a connection error when you set it up, it's usually a security plugin or your host blocking access, and this guide covers the settings to check.

With avoiding duplicates, it wouldn’t usually trigger twice on the same post, so that shouldn't be an issue. If you did want a safety net, you could log each post in Zapier Tables and use a search action with a Filter to stop the Zap if it's already been shared.

Hope that helps to point you in the right direction. Let us know how it goes!

One thing worth adding on the duplicate question: the trap is usually not the trigger firing twice, it is the post being edited after publish. With the RSS trigger an edit can change the item enough to look new, and with the WordPress trigger a draft to published to updated sequence can fire more than once. Two cheap guards are a filter on post status equals publish, and logging the post ID in a Zapier Table with a search plus filter step before anything posts, which also gives you a record of what went where.

The other thing I would build in from the start is per platform formatting rather than one shared message. Text that fits X reads thin on LinkedIn, and Pinterest needs an image URL that actually exists on the post. Pulling the featured image and the excerpt as separate fields, then composing each platform's text in its own step, avoids the version where every channel looks like a truncated tweet.

If you would rather the posts not all land at once, a Delay After Queue step in front of each platform spreads them out and reads a lot less automated.