How conversion tracking work from Keap to Google Ads?

  • 23 July 2023
  • 3 replies

We have a client who who use Keap (Formerly Infusionsoft) and we don't find any way to track conversion with conversion values in Google Ads. With Zapier can we track all the conversions into Google Ads? If yes, then how does it work? how do you collect Gclid from keap?

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3 replies

Userlevel 7
Badge +14

Hi @shadab 

Good question.

Check out the available Zap app triggers/actions.

There are 2 different Keap Zap apps.


@Troy Tessalone  which method to simply use for real time conversion tracking?

Userlevel 7
Badge +6

Hi there @shadab,

I’m jumping in to see if I can help!

As long as the GCLID is able to be fetched in the trigger step I think this will be doable. My general outline for your Zap would be like this:

  1. Trigger: Keap Max Classic or Keap - Both apps supports custom fields. You can choose the trigger that suites best for your workflow:

    Keap Max Classic triggers:
    (view larger)

    Keap triggers:

    (view larger)
  2. Action: Google Ads - Send Offline Conversion

You can check out suggested workflows for Keap Max Classic/Keap and Google Ads from our website:

Hopefully, this points you to the right direction! 😊