I have set up a Zap from my CRM to Facebook Custom Audiences. This has worked great. The problem is that I can’t figure out how to remove someone from that same custom audience when the interest no longer applies. Basically it seems like me Audiences will grow indefinitely.
This is bad for 2 main reasons. #1 - if they unsubscribe based on spam laws I have to remove them, #2 - it will create a massive waste of ad budget, retargeting people with things that don’t apply.
Does anyone know how to do this?
Best answer by SamB
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