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Google Ads Offline conversion with Data Manager API

  • September 15, 2026
  • 2 replies
  • 19 views

Hi,

There have been some changes to the Google Ads API for offline conversions. Since June 15, 2026, Google has been moving offline conversion imports from the Google Ads API to the Data Manager API.

I noticed that you’ve updated your Google Ads connector, but I’m curious why you haven’t added at least an email or phone number field to support enhanced conversion tracking.

The Data Manager API requires user-provided data for enhanced conversions, and without it, the Google Ads conversion goal shows a “Needs attention” status. This creates an accountability issue for us when implementing tracking for clients.

I don’t think it would be too difficult to add email and phone number fields to the integration. It would make the connector much more useful for tracking implementations. In some cases, we currently have to move away from Zapier and use another solution to handle this integration.

I hope you can consider adding this soon. I believe it would be a valuable improvement for anyone using your connector for Google Ads offline conversion tracking.

Thanks,
A Tracking Expert

Best answer by SamB

Hi and welcome to the Community ​@Tracking Guy! 👋

Thanks for flagging this, I can see our Support team has already added your vote to a few open feature requests related to email and phone field support for enhanced conversions. We can’t give an ETA on when those will be implemented, but you’ll get an email notification from us as soon as they are.

I’m marking this as the Best Answer for now. If anyone else comes across this and wants their vote added as well, just reply here and I’ll add your vote to the existing feature requests. 🙂

2 replies

Troy Tessalone
Zapier Orchestrator & Solution Partner
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  • Zapier Orchestrator & Solution Partner
  • September 15, 2026

Hi ​@Tracking Guy 

Best to submit feedback and feature requests via a ticket to Zapier Support to be properly logged for consideration: https://zapier.com/app/get-help


SamB
Community Manager
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  • Community Manager
  • Answer
  • September 16, 2026

Hi and welcome to the Community ​@Tracking Guy! 👋

Thanks for flagging this, I can see our Support team has already added your vote to a few open feature requests related to email and phone field support for enhanced conversions. We can’t give an ETA on when those will be implemented, but you’ll get an email notification from us as soon as they are.

I’m marking this as the Best Answer for now. If anyone else comes across this and wants their vote added as well, just reply here and I’ll add your vote to the existing feature requests. 🙂