Hey there, @kensavage! Thanks for reaching out and welcome to the Community!

Are you able to clarify your workflow a bit for us including some of the apps you’re working with? Sometimes it helps to phrase it in the context of "When this happens in nblank] app, do that in nblank] app."

I did want to drop some resources on UTM codes too! While not necessarily related to Zapier, building these into your links can help with understanding traffic, ad success, and how users arrives at your site. 

• https://blog.hubspot.com/marketing/what-are-utm-tracking-codes-ht
• https://blog.hootsuite.com/how-to-use-utm-parameters/
• https://buffer.com/library/utm-guide/

I hope some of this helps!