Capturing GCLID from Google Ad and passing to Bigin CRM

  • 5 December 2023
  • 1 reply


We’ve just set up Bigin CRM and we want to capture the GCLID in form submissions in the CRM so when a lead turns into a sale, we can send offline conversion data back to Google.

I know there are Zaps templates for the offline conversion bit:

But I’m struggling with capturing the GCLID in Bigin in the first place.

Can anyone help me?

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1 reply

Userlevel 7
Badge +14

Hi @Slice 

Good question.

Try asking ChatGPT for guidance.

Generally either the form app being used already will capture the GCLID, or you may have to adjust/enable setting in the form app, or you may have to add custom code to capture the GCLID from the url query string parameters and pass in a hidden field as part of the form submit.