Zap not running for new Meta campaign leads

Hi ​@Fabrizio Piccinnu 

Help links for using apps:

• Facebook Lead Ads: https://zapier.com/apps/facebook-lead-ads/integrations#help
• WhatsApp Notifications: https://zapier.com/apps/whatsapp-notifications/integrations#help
• WhatsApp Business: https://zapier.com/apps/whatsapp-business/integrations#help

Hi Fabrizio, we run this exact flow (Meta lead form → WhatsApp) for home service clients. When the test works but live leads don't, first check whether Zap History shows any run at all. That tells you which side is broken.

No runs in Zap History: Meta isn't delivering the lead to Zapier.

• In Meta Business Settings → Integrations → Leads access, open your Page. Once any CRM or app is assigned there, everything else is blocked. Make sure Zapier is on the list.
• The Facebook account connected in Zapier needs full control of the Page, not only access through the business portfolio.
• Submit a fresh lead with Meta's Lead Ads Testing Tool and watch History. Leads that existed before the Zap was turned on won't trigger it.

Runs show up but error or send nothing: the problem is on the WhatsApp side.

• WhatsApp Business only lets you message a new number with an approved template. Free-text messages often work in testing because you're sending to your own number, inside the 24-hour window.
• Lead forms usually collect phone numbers without the country code. Format the number as +[country code][number] (Formatter → Numbers → Format Phone Number) before the WhatsApp step.

If you can say which of those two cases you're seeing, it's easy to narrow down from there.

farahnas1 has covered the two likely cases well. Checking Zap History first tells you which side is broken. If no runs appear, the problem is on the Meta side, often the Page permissions or Leads access settings. If runs appear but nothing sends, it is usually WhatsApp requiring an approved template for new numbers. The country code formatting point catches a lot of people too.

If Zap History shows no runs for real leads, check in Meta’s Leads Access Manager that Zapier is allowed for that Page and form. Test leads often bypass this. If runs exist but fail, the usual cause is that WhatsApp requires an approved template for first contact, plus phone numbers missing the country code.

@Fabrizio Piccinnu

I’m following up on the suggestions shared above. Please check your Zap History to see whether the Zap has triggered.

If no runs appear, the issue may be related to your Facebook permissions. Facebook’s Lead Ads Testing Tool can help us investigate:

1. Open the Lead Ads Testing Tool and generate a test lead for the relevant form.

2. Click Track Status. If the status shows “Pending,” click it again until a status code appears.

3. Take a screenshot of the full page, including the Status section at the bottom, and share it with us.

The Status section can help identify any errors. If you see a 103 access error, sometimes displayed as “Failure,” Zapier may need to be granted CRM access. You can follow Facebook’s instructions for resetting CRM access.

Thanks for working through these steps. Once you share the screenshot, we can review the results and help with the next steps.

One more thing worth checking while you wait on the Testing Tool result: when a NEW Meta campaign starts, it often uses a new Lead Form, and the Zap trigger is pinned to the old form ID. Facebook Lead Ads triggers only fire for the specific Page + Form selected, so leads from the new campaign’s form never reach Zapier at all and nothing shows in Zap History. Quick test: open the trigger step, re-select the Page and the exact form the new campaign uses, then send a test lead from Meta’s Lead Ads Testing Tool and confirm  a new run appears in History within a few minutes. If you can share a redacted screenshot of the trigger setup and the Testing Tool status line, I’m happy to point at the likely break.

I’ve faced similar issues with automation tools, and sometimes the problem is not with the Meta lead form itself but with the connection or trigger settings in Zapier. I would first check whether the correct Facebook Page and lead form are selected, then test the trigger with a fresh lead. Also, make sure the Zap is turned on and that the connected Facebook account still has the required permissions. Checking the Zap task history can help identify where the process is failing.