Hi,
I’m trying to connect WhatsApp Business to Zapier using the official WhatsApp Business app on Zapier.
Goal:
Trigger a Zap when a new WhatsApp message is received, then send the message data to a webhook.
Current Zap setup:
Trigger:
WhatsApp Business -> New Message Received
Action:
Webhooks by Zapier -> POST
The POST action works correctly when I run a Zapier test. The test payload is successfully sent to webhook.site.
Problem:
Real incoming WhatsApp messages do not trigger the Zap at all.
What works:
- Zapier App Connection status: Connected
- Test connection in Zapier: successful
- Test run in Zapier: successful
- Webhooks by Zapier POST test: successful
- webhook.site receives Zapier test payload correctly
- Zap is published and turned on
- Zap History only shows test runs, no real runs from incoming WhatsApp messages
What does not work:
- When I send a real WhatsApp message from another phone number to the connected WhatsApp Business number, no Zap run is created.
- Zap History remains empty for real incoming messages.
- webhook.site receives nothing for real incoming messages.
Meta / WhatsApp Business state:
Business portfolio: xxxxx
WABA ID: xxxxxx
WhatsApp Business Account name: xxxxx
Phone number: xxxxx
Phone Number ID: xxxx
Partner assigned in Meta: Zapier
Partner access: full control
Important detail:
In Meta WhatsApp Manager, the phone number status is still:
Pending / Oczekuje
The display name status is:
xxxxxx
In review / W trakcie sprawdzania
Meta shows this message:
“To register the phone number, contact your partner or use the registration API.”
Question:
Does Zapier automatically complete the WhatsApp phone number registration for numbers added through the Zapier onboarding flow?
If yes, why is the phone number still Pending in Meta and why is the New Message Received trigger not firing?
If no, what exact step is required to complete the phone number registration so that real incoming WhatsApp messages trigger the Zap?
I have already confirmed that:
- The Zap is ON.
- The selected WhatsApp Business connection is active.
- The trigger configuration has Message type = Text.
- From phone number is blank, so it should accept messages from all customers.
- Only replies = False.
- Real messages were sent after the Zap was published.
- The webhook action works correctly during manual tests.
It looks like Zapier is connected to the WABA, but the WhatsApp phone number is not fully registered/active for real messaging events.
Can someone confirm whether the Pending status in Meta is expected during review, or whether this indicates that Zapier did not complete the phone number registration?
