Is it possible to use custom variables in Zaps for Google Ads: Offline Conversion Tracking?
I recently (like 20 minutes ago) created a new custom variable in my Google Ads account called “click_source_type”. I want to use this field in my offline conversion tracking.
However, I don’t see “click_source_type” as an available field to populate in my Zaps.
Do I just need to wait some time for it to propagate?
My plan is to use this field to audit my data quality. I have 4 zaps: one each for (1) conversions with gclid (2) conversions with gbraid (3) conversions with wbraid (4) conversions with no click type stored.
I want pass back a value to show which zap it came from so I can audit what is working or not working.




