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Unable to pull leads from Facebook Lead Ads – "Failed to create test lead"

  • September 16, 2025
  • 3 replies
  • 28 views

I’m trying to set up a Zap with Facebook Lead Ads, but I keep getting the following error:

Unable to pull leads Please reload the page. If the issue persists, troubleshoot error or contact Support. Error code: Error while retrieving: The app returned "Failed to create test lead for the specified leadgen form".

I’ve already checked the following:

  • My Facebook Page is active and the lead form is published (not in draft).

  • The Zapier app has all required permissions (including Leads) in Business Integrations.

  • I am an Admin on the Page.

Despite this, Zapier still can’t create a test lead. When I test with Facebook’s Lead Ads Testing Tool, I can see the error that Zapier does not have leads permission, even though the integration shows that all permissions are granted.

Has anyone experienced this issue or found a workaround? How can I get Zapier to successfully pull leads from my Facebook form?

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3 replies

Sparsh from Automation Jinn
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Hey ​@Gil4860,

Here is a helpful article about permissions in Facebook Lead Ads Zapier integration- https://help.zapier.com/hc/en-us/articles/8496040397965-What-permissions-do-I-need-to-use-Facebook-Lead-Ads-with-Zapier

Please post screenshots for Data in and Data Out for us to have to more context. It might be possible that it’s just a glitch or some temporary error. Hope it helps!


  • Author
  • New
  • 1 reply
  • September 16, 2025

Hey, thank you for your answer, this is the Data In:

 

And this is the Data out (it’s not a real lead):

 


Sparsh from Automation Jinn
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Hey ​@Gil4860,

Not able to see any errors in these screenshots.