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Question

Facebook Lead Ads not sending phone number in the format MSG91 expects

  • January 7, 2026
  • 2 replies
  • 22 views
S

  • Meta lead form sends phone like: +91234567891

  • MSG91 expects: 91234567891

  • Because of  Whatsapp fails msg

This post has been edited by a moderator to remove personally identifiable information (PII). Please remember that this is a public forum and avoid sharing personal or potentially sensitive details.

This post has been closed for comments. Please create a new post if you need help or have a question about this topic.

2 replies

Troy Tessalone
Zapier Orchestrator & Solution Partner
Forum|alt.badge.img+14
  • Troy TessaloneZapier Orchestrator & Solution Partner
  • Zapier Orchestrator & Solution Partner
  • January 7, 2026

Hi ​@Storyshine 

Add this Zap step: Formatter > Numbers > Format Phone Number

Formatter Help: https://zapier.com/apps/formatter/integrations#help

⚡ Troy Tessalone - AutomationAce.com | Top Zapier Solution Partner | #1 Zapier Community Contributor
SamB
Community Manager
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  • SamBCommunity Manager
  • Community Manager
  • January 16, 2026

Hi there ​@Storyshine 👋 How did you get on with that Formatter action Troy suggested? Were you able to get the phone number converted into the right format for MSG91?

Keep us updated on how it went, want to make sure you’re all good here!

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