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Best answer

Leads not syncing from Meta to Zapier

  • June 9, 2026
  • 4 replies
  • 47 views
G

i setup meta zapier integration for leads, in meta so many leads coming, but in zapier none of leads coming.

i tested , the test leads coming and not issues sign appear(success) but non of leads coming, so confuse 

Best answer by SamB

Hi there ​@godigital 👋

I saw you reached out to our Support team about this and they identified that the issue was due to missing CRM access. Sharing their suggestions on how to fix that in case it’s helpful for others coming across this:

I think I found the issue. This is likely a CRM access permissions problem in your Facebook Business settings. When Zapier doesn't have CRM access granted for your Facebook Page, test leads may work during setup, but live leads from your ads won't trigger the Zap because Facebook won't send the webhook notifications.

Here's what I'd recommend:

  1. Check CRM access in Facebook: Go to your Facebook Business Settings > Integrations > Lead Access. Look for "Zapier" (not "Zapier Inc.") in the list of CRM apps. If it's not there, click "Add CRMs" and search for Zapier to grant access.

  2. If Zapier is already listed but leads still aren't coming through, click "Restore Default Access" next to Zapier to reset the permissions.

  3. Reconnect your Facebook Lead Ads account in Zapier: Go to your connections page, disconnect the Facebook Lead Ads account, then reconnect it. Make sure to toggle on access for your page during the reconnection flow.

  4. Test with a real lead: After reconnecting, use Facebook's Lead Ads Testing Tool to submit a test lead and confirm it appears in your Zap history.

This guide walks through the full process in detail: Facebook Lead Ads: Zap not triggering

 

There's also an active incident that may be relevant here, which is currently affecting the delivery of new leads. 

If you’re also being affected by this, please reach out to let us know on the main community discussion about it over here: 

And you can subscribe to live updates directly from the incident page to be kept informed.

4 replies

F
Forum|alt.badge.img+4
  • Fahad SZapier Solution Partner
  • Zapier Solution Partner
  • June 9, 2026

Hi ​@godigital 

Here's the Zapier doc that might help: Link

If you're still running into issues, drop a screenshot of the error and a quick description of what your Zap is doing, happy to take a look!

And if you'd rather just get it sorted quickly, I offer a free 20-min Zapier troubleshooting call. Book it under Resources on my Zapier Directory profile: https://zapier.com/partnerdirectory/automatemybiz

 

Troy Tessalone
Zapier Orchestrator & Solution Partner
Forum|alt.badge.img+14
  • Troy TessaloneZapier Orchestrator & Solution Partner
  • Zapier Orchestrator & Solution Partner
  • June 10, 2026

Hi ​@godigital 

Help links for using FB Lead Ads in Zaps: https://zapier.com/apps/facebook-lead-ads/integrations#help

⚡ Troy Tessalone - AutomationAce.com | Top Zapier Solution Partner | #1 Zapier Community Contributor
F
Forum|alt.badge.img+4
  • Fahad SZapier Solution Partner
  • Zapier Solution Partner
  • June 16, 2026

Hi ​@godigital just checking in — did you manage to resolve this?

SamB
Community Manager
Forum|alt.badge.img+11
  • SamBCommunity Manager
  • Community Manager
  • Answer
  • June 23, 2026

Hi there ​@godigital 👋

I saw you reached out to our Support team about this and they identified that the issue was due to missing CRM access. Sharing their suggestions on how to fix that in case it’s helpful for others coming across this:

I think I found the issue. This is likely a CRM access permissions problem in your Facebook Business settings. When Zapier doesn't have CRM access granted for your Facebook Page, test leads may work during setup, but live leads from your ads won't trigger the Zap because Facebook won't send the webhook notifications.

Here's what I'd recommend:

  1. Check CRM access in Facebook: Go to your Facebook Business Settings > Integrations > Lead Access. Look for "Zapier" (not "Zapier Inc.") in the list of CRM apps. If it's not there, click "Add CRMs" and search for Zapier to grant access.

  2. If Zapier is already listed but leads still aren't coming through, click "Restore Default Access" next to Zapier to reset the permissions.

  3. Reconnect your Facebook Lead Ads account in Zapier: Go to your connections page, disconnect the Facebook Lead Ads account, then reconnect it. Make sure to toggle on access for your page during the reconnection flow.

  4. Test with a real lead: After reconnecting, use Facebook's Lead Ads Testing Tool to submit a test lead and confirm it appears in your Zap history.

This guide walks through the full process in detail: Facebook Lead Ads: Zap not triggering

 

There's also an active incident that may be relevant here, which is currently affecting the delivery of new leads. 

If you’re also being affected by this, please reach out to let us know on the main community discussion about it over here: 

And you can subscribe to live updates directly from the incident page to be kept informed.

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