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Question

Issue around Facebook Lead Ads and Zapier triggers

  • January 16, 2026
  • 4 replies
  • 29 views
B

Hi all,

I’m hoping someone can clarify expected behaviour around Facebook Lead Ads and Zapier triggers.

Zap setup:

  • Trigger: Facebook Lead Ads (for Business Admins)
  • Action: Microsoft Dynamics 365 – Create Lead

The trigger is pointed to a specific Facebook Lead form. We’ve submitted that form multiple times using the Facebook Lead Ads Testing Tool.

What works:

  • When I test the trigger in Zapier, data is successfully retrieved from the Facebook form.
  • Fields are mapped to the Dynamics 365 “Create Lead” action and that step tests successfully.
  • A full Test run of the Zap inside Zapier completes without errors.
  • The Zap is switched ON.

The issue:
Despite all of the above, the Zap never fires automatically when a lead is created via the Facebook Lead Ads Testing Tool. No task history appears, and no lead is created in Dynamics unless I manually test the Zap.

Question:
Should this Zap fire when a lead is submitted via the Facebook Lead Ads Testing Tool, or is the testing tool not expected to trigger live Zaps? In other words, do I need to submit a real lead from a live ad for the trigger to fire?

If anyone has run into this before or can confirm the expected behaviour, I’d really appreciate the insight.

Thanks in advance!

4 replies

Troy Tessalone
Zapier Orchestrator & Solution Partner
Forum|alt.badge.img+14
  • Troy TessaloneZapier Orchestrator & Solution Partner
  • Zapier Orchestrator & Solution Partner
  • January 16, 2026

Hi ​@BiliParagon 

Often related to a permissions issue.

 

Help links for using these apps:

 

 

⚡ Troy Tessalone - AutomationAce.com | Platinum Zapier Solution Partner | #1 Zapier Community Contributor
    Q

    I am having the same issue but instead of Dynamics 365, its an email. Some leads get zapped and sent through toe email and some don’t for odd reasons. Have been in touch with support, but haven’t been much help. Let me know if you have a solution. 

    B
    • BiliParagonBeginner
    • Author
    • Beginner
    • January 21, 2026

    Hello,

    We have worked through all the suggested fixes for the Zap not triggering article and everything seems fine. Are there any other suggestions please? Any other way to troubleshoot?

     

    Zapier does not have CRM access 

    Zapier has access

     

    You do not have admin access

    Business portfolio access

     <Facebook User> has full access to the business portfolio and can manage everything, including settings, people, tools and business assets. <Facebook User> can delete the business portfolio at any time.

    <Business Name>

    Full access: Everything

    Assigned assets24 Pages, 4 ad accounts, 3 Instagram accounts, 1 catalogue, 15 pixels, 3 leads access and 15 datasets

     

    Your lead form ID is incorrect

    This has been triple-checked

     

    You need a sample lead

    We have sample Leads:

     

    Your Zap is turned off

    It is Definitely on.

     

    Your connection expired

    Connection tests fine (I can see other that have expired – this one definitely has not expired)

     

    I will appreciate every help or support to get this working.

     

    Thank you!

    Troy Tessalone
    Zapier Orchestrator & Solution Partner
    Forum|alt.badge.img+14
    • Troy TessaloneZapier Orchestrator & Solution Partner
    • Zapier Orchestrator & Solution Partner
    • January 21, 2026

    ​@BiliParagon 

    You can try opening a ticket with Zapier Support: https://zapier.com/app/get-help

    ⚡ Troy Tessalone - AutomationAce.com | Platinum Zapier Solution Partner | #1 Zapier Community Contributor
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