Hi all,
I’m hoping someone can clarify expected behaviour around Facebook Lead Ads and Zapier triggers.
Zap setup:
- Trigger: Facebook Lead Ads (for Business Admins)
- Action: Microsoft Dynamics 365 – Create Lead
The trigger is pointed to a specific Facebook Lead form. We’ve submitted that form multiple times using the Facebook Lead Ads Testing Tool.
What works:
- When I test the trigger in Zapier, data is successfully retrieved from the Facebook form.
- Fields are mapped to the Dynamics 365 “Create Lead” action and that step tests successfully.
- A full Test run of the Zap inside Zapier completes without errors.
- The Zap is switched ON.
The issue:
Despite all of the above, the Zap never fires automatically when a lead is created via the Facebook Lead Ads Testing Tool. No task history appears, and no lead is created in Dynamics unless I manually test the Zap.
Question:
Should this Zap fire when a lead is submitted via the Facebook Lead Ads Testing Tool, or is the testing tool not expected to trigger live Zaps? In other words, do I need to submit a real lead from a live ad for the trigger to fire?
If anyone has run into this before or can confirm the expected behaviour, I’d really appreciate the insight.
Thanks in advance!



