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Question

Issue around Facebook Lead Ads and Zapier triggers.

  • January 16, 2026
  • 1 reply
  • 5 views

Hi all,

I’m hoping someone can clarify expected behaviour around Facebook Lead Ads and Zapier triggers.

Zap setup:

  • Trigger: Facebook Lead Ads (for Business Admins)
  • Action: Microsoft Dynamics 365 – Create Lead

The trigger is pointed to a specific Facebook Lead form. We’ve submitted that form multiple times using the Facebook Lead Ads Testing Tool.

What works:

  • When I test the trigger in Zapier, data is successfully retrieved from the Facebook form.
  • Fields are mapped to the Dynamics 365 “Create Lead” action and that step tests successfully.
  • A full Test run of the Zap inside Zapier completes without errors.
  • The Zap is switched ON.

The issue:
Despite all of the above, the Zap never fires automatically when a lead is created via the Facebook Lead Ads Testing Tool. No task history appears, and no lead is created in Dynamics unless I manually test the Zap.

Question:
Should this Zap fire when a lead is submitted via the Facebook Lead Ads Testing Tool, or is the testing tool not expected to trigger live Zaps? In other words, do I need to submit a real lead from a live ad for the trigger to fire?

If anyone has run into this before or can confirm the expected behaviour, I’d really appreciate the insight.

Thanks in advance!

1 reply

Troy Tessalone
Zapier Orchestrator & Solution Partner
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  • Zapier Orchestrator & Solution Partner
  • January 16, 2026

Hi ​@BiliParagon 

Often related to a permissions issue.

 

Help links for using these apps: