Hi @BillyMitchell 

Good question.

A possible workaround to try: Formidable Forms - API Webhooks Add-On

https://formidableforms.com/features/wordpress-form-api/

Zap trigger: Webhook - Catch Hook or Webhook - Catch Raw Hook

https://zapier.com/apps/webhook/help

The issue with using the catch webhook is:

1. I lose the key-value pairs that come pre-mapped.
2. There is still no human-readable single variable for use captured that way.  

I need a Zapier variable like this:

{{ Formatted Data Blob }} = `

<b>Input Title 1: </b>value 1<br>

<b>Input Title 2: </b>value 2<br>

ext

`

That variable type exists but is only usable as an email Fromitable sends in response to a form submission. I could use an email hook in Zapier to capture it, but then I lose the pre-mapped key-value pairs. 

@BillyMitchell 

Did you try the this Zap trigger: Webhook - Catch Raw Hook

@Troy Tessalone yes

@BillyMitchell 

Does the provided raw JSON provide all the fields you need?

If so, then you can use a Code step to parse that JSON.

The answer is not to custom-develop an API integration. The point of Zapier is to handle these things for me. The answer is that Formidable needs to pass a formatted veritable to Zapier for use. I’m unsure who maintains the integration (Zapier, Formidable, or a 3rd Party), but they need to figure it out. 

@BillyMitchell 

Most apps on Zapier are built and maintained by the app developers themselves on the Zapier Developer Platform.

That would likely involve configuring a custom webhook in Formidable Forms with the desired formatting, since your requirements for formatting are likely different than other users.

I need a Zapier variable like this:

{{ Formatted Data Blob }} = `

<b>Input Title 1: </b>value 1<br>

<b>Input Title 2: </b>value 2<br>

ext

Here is a similer request: 

@BillyMitchell 

Probably best to try submitting this feedback to Formidable Forms Support.