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How to send Stripe data to Google Analytics using Zapier?

  • October 2, 2025
  • 8 replies
  • 46 views

Hi, can someone help me set up a Zap in Zapier that sends Stripe information to Google Analytics? For some reason, any Stripe data I try to pass resolves to placeholder text like this {{323224761__amount}} in Google Analytics. Has anyone else experienced this, and how did you fix it?
I also tried converting Stripe inside Formatter and it was sending a placeholder for Formatter to Google Analytics.
Here’s attached image of what I’m try to send. It passes Zapier formatting test and is able to send data to Google Analytics, but data that is received are placeholders.
I also did a test to send Stripe data to Gmail and it was able to send the data I wanted and not placeholders. 


Thank you.

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8 replies

Troy Tessalone
Zapier Orchestrator & Solution Partner
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  • Zapier Orchestrator & Solution Partner
  • October 2, 2025

Hi ​@ToliyG 

Help us have more info by posting screenshots showing:

  • how your Zaps steps are outlined so we can see which app/event you are using for the trigger/actions
  • how your Zap steps are configured in the CONFIGURE tab while in EDIT mode so we can see the field mappings.

  • Author
  • New
  • October 2, 2025

Hi Troy,

Here are the settings that i have.
 

 


Troy Tessalone
Zapier Orchestrator & Solution Partner
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  • Zapier Orchestrator & Solution Partner
  • October 2, 2025

@ToliyG 

TIP: Click field labels with the tooltip ( i ) icon to see a tooltip with more info that may provide guidance about expected values and formats.

 

Based on your screenshots it looks like you are actually using this Zap action: GA4 - Send Measurement Events for an Application

 

Can you post screenshots from GA4 showing what you mean by the {{VARS}} are being passed instead of the values?


  • Author
  • New
  • October 3, 2025

@Troy Tessalone thank you for helping me with this issue. Here you go.
 

 


Troy Tessalone
Zapier Orchestrator & Solution Partner
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  • Zapier Orchestrator & Solution Partner
  • October 3, 2025

@ToliyG 

This likely is why: 

https://help.zapier.com/hc/en-us/articles/39830746366477-Changes-to-how-Zaps-interpret-curlies

 

You essentially need to get the JSON structure created without the surrounding double brackets {{ and }}, so you may have to create part of it using a Formatter step, then place that output within { } to get the resulting JSON.

 

One option is to use a Code step to create the JSON structure with replaced values instead of variables.

 


Troy Tessalone
Zapier Orchestrator & Solution Partner
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  • Zapier Orchestrator & Solution Partner
  • October 3, 2025

@ToliyG 

You may want to try reaching out to Zapier Support about this: https://zapier.com/app/get-help


  • Author
  • New
  • October 3, 2025

@Troy Tessalone Thank you. I really appreciate your help.


SamB
Community Manager
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  • Community Manager
  • October 10, 2025

Hey there ​@ToliyG 👋 Did Troy’s suggestion of using a Code step do the trick?

Want to make sure this gets sorted, so please keep us posted on your progress! 🙂