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Hi everyone,

We’re facing a technical issue on our WordPress website and would really appreciate expert guidance.

Here’s the current situation:

GA4 is implemented, and the Google team has confirmed that tagging is correct. However, we occasionally still get the GA4 setup pop-up in the dashboard — not every day, but it shows up from time to time.

Cookie consent is also implemented, and verified to be working fine by the Google team.

Despite this, Google Ads conversion tracking is not working properly — it's either missing conversions or not attributing them correctly.


What’s confusing is:
Before cookie implementation, when tracking was more basic, Commence was showing conversions accurately with correct source attribution. Now, despite GA4 and cookies being “correct,” Ads tracking is not reliable.

If all three — GA4, cookies, and setup — are working as intended, where could the problem lie?

Has anyone experienced a similar issue? Would love to discuss and troubleshoot this further.

Thanks in advance!

Yep, this can happen. Even if GA4 and cookies are set up right, sometimes Google Ads needs its own tag or enhanced conversion setup to track properly. Check if you're using the Google Ads conversion tag directly and that it's firing after consent is given that’s a common issue.

Hi ​@Norajeon 

Help us have more context by posting screenshots showing how your Zap steps are outlined and configured.

Hi ​@Norajeon,

Just a quick follow-up here. Would you mind sharing the screenshots of your Zap setup? This will help us take a closer look at the issue.

I'll be keeping an eye out for your response!

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