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Facebook Lead Ads not being triggered


I have a range of accounts & zaps across Zapier.

One particular Facebook Lead Ads account is struggling to consistently be triggered by a new lead, to then zap to Gmail & Google Sheets.

Despite having all necessary ad account, portfolio & page access required (full admin) any new lead does not seem to trigger the automation.

I've tried connecting the Facebook Lead Ads business admin app, but this also doesn't work.

Best answer by Claire D.Best answer by Claire D.

Hi,

thank you so much for your suggestion. I thought it might be this and double checked. In the end it turned out to be a novice error: I only discovered Zapier at the start of Sept so my learning curve is vertical: it was the bit where you have to configure the data. Where it said ‘Name’ I wrote my name. Where it said email I wrote my email! So Zapier was sending my info every time to Flodesk and nothing else. I didn’t realise that on the Flodesk configure bit, in the email box, I needed to have the FB 1. Email test@fb.com option, and in the First Name box I needed to select 1.Full name: test lead: dummy…’ etc option. I know this will appear to be a really dumb user error, but for someone new to Zapier, I reckon this must happen all the time. It would be useful to have some sort of info box over each option to make clear what needs to go in those boxes. For a first time user, it isn’t all obvious. I lost DAYS to searching for a bug and had to pay someone to find it in the end. All working perfectly now! Hope this helps someone else. 

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15 replies

Tiana85
  • New
  • 3 replies
  • August 7, 2024

Hello @ClickThrus 👋

Here are some steps for resolving this problem. I hope this will helpful for you

  • Ensure that the necessary permissions for facebook lead ads; gmail; and google sheets are allowed.
  • Sometimes authenticating your accounts in zapier can solve connectivity problems.
  • Double check the zap setup to confirm that the appropriate causes and actions are selected.
  • Use zapier test trigger feature to see if it can identify new leads.
  • Ensure that the facebook lead ads app is set up correctly

  • Author
  • New
  • 3 replies
  • August 7, 2024

Nope. Won't solve it.

The Facebook app keeps giving an error when trying to authenticate connection.


This is happening to me as well.

Everything is set up correctly but it is not triggering.  When I go to testing, it will find the most recent test submission I put through but this zap is live and should have run which it did not.  


JammerS
Forum|alt.badge.img+6
  • Zapier Staff
  • 2350 replies
  • August 8, 2024

Hi @ClickThrus,

 

Can you please post a screenshot of the error message you are getting? Please obscure any sensitive information for security purposes so we can troubleshoot further. Thanks.


  • Author
  • New
  • 3 replies
  • August 8, 2024

 


ken.a
Forum|alt.badge.img+6
  • Zapier Staff
  • 6395 replies
  • August 8, 2024

Hi @ClickThrus,

Taking a look at the error the issue might be due to some missing permission. Facebook permissions can sometimes be elusive and takes a couple of tries to get everything sorted. Since I see that you are using Facebook Lead Ads(for Business Admins) in the Zap, could you please work through this list of permissions another time and let me know if you have all of them granted for the Facebook page you've selected in the Zap?

  1. The Facebook Page Owner needs to have a Business Manager account.
  2. If someone else, not the Owner, wants to connect with a Zap(like an Agency), they need to be added as "People" and with "Admin access" (this means they need to have a Business Manager account as well)
  3. "Manage page" access needs to be granted: screenshot (it is also possible to Add Assets in the People tab to get this popup)
  4. "Manage ad account" needs to be granted: screenshot
  5. The Facebook Page Owner needs to click on "Restore Default Access": link | screenshot > Click on "Restore Default"
  6. Add a new connection for Facebook Lead Ads and you should then be able to connect with the Page, pull in a sample (if there is one), turn the Zap on and trigger it.

Hopefully, this helps.


  • Author
  • New
  • 3 replies
  • August 8, 2024

Sorry no this doesn't solve the issue.

 

All of the above requirements are met.


ken.a
Forum|alt.badge.img+6
  • Zapier Staff
  • 6395 replies
  • August 9, 2024

Hi @ClickThrus,

Thanks for giving that a try.

Unfortunately, I have exhausted my resources regarding this issue and my tools are limited. I recommend reaching out to our Support Team so that they can take a closer look at the Zap and its logs.

You can reach our Support Team here: https://zapier.com/app/get-help

I appreciate your patience and understanding.


Forum|alt.badge.img
  • New
  • 3 replies
  • September 24, 2024

Was there a update on this issue from the support team?


SamB
Community Manager
Forum|alt.badge.img+11
  • Community Manager
  • 7492 replies
  • September 26, 2024

Hi @Claire D. 👋

I had a look in the system but couldn’t find a support ticket that open for them regarding these errors so I’m not sure if this was resolved.

But I did some digging and found another case of this error in the past where the wrong Facebook Lead Ads app had been selected. There are two available versions, one for business admins and the other for non-business admins:

ccf03deaaeddcafe4a2572ae67c7d24f.png

Can you take a look in your Zap and confirm whether the correct version of the Facebook Lead Ads app is selected?

Looking forward to hearing from you on this!


Forum|alt.badge.img
  • New
  • 3 replies
  • Answer
  • September 26, 2024

Hi,

thank you so much for your suggestion. I thought it might be this and double checked. In the end it turned out to be a novice error: I only discovered Zapier at the start of Sept so my learning curve is vertical: it was the bit where you have to configure the data. Where it said ‘Name’ I wrote my name. Where it said email I wrote my email! So Zapier was sending my info every time to Flodesk and nothing else. I didn’t realise that on the Flodesk configure bit, in the email box, I needed to have the FB 1. Email test@fb.com option, and in the First Name box I needed to select 1.Full name: test lead: dummy…’ etc option. I know this will appear to be a really dumb user error, but for someone new to Zapier, I reckon this must happen all the time. It would be useful to have some sort of info box over each option to make clear what needs to go in those boxes. For a first time user, it isn’t all obvious. I lost DAYS to searching for a bug and had to pay someone to find it in the end. All working perfectly now! Hope this helps someone else. 


JammerS
Forum|alt.badge.img+6
  • Zapier Staff
  • 2350 replies
  • September 27, 2024

Hi @Claire D.,

 

Thank you for sharing your resolution about this concern. 


SamB wrote:

Hi @Claire D. 👋

I had a look in the system but couldn’t find a support ticket that open for them regarding these errors so I’m not sure if this was resolved.

But I did some digging and found another case of this error in the past where the wrong Facebook Lead Ads app had been selected. There are two available versions, one for business admins and the other for non-business admins:

ccf03deaaeddcafe4a2572ae67c7d24f.png

Can you take a look in your Zap and confirm whether the correct version of the Facebook Lead Ads app is selected?

Looking forward to hearing from you on this!

Thanks ​@Claire D. !

This fixed the issue for me. “Facebook Lead Ads” was working fine while testing the zap, and no error showing. 

Anyway the zap wasn’t triggering… i just changed the trigger app from “Facebook Lead Ads” to “Facebook Lead Ads (for Business admins)” and it started working!

 


Forum|alt.badge.img
  • New
  • 3 replies
  • January 2, 2025

Thanks so much for coming back to me. I solved it a few weeks back. It was 100% user error! I misunderstood some of the information being asked for and put the wrong info in so it couldn’t trigger. It took two IT experts ages to find it, but it was a silly tiny mistake made by me. 


SamB
Community Manager
Forum|alt.badge.img+11
  • Community Manager
  • 7492 replies
  • January 3, 2025

Don’t sweat it, ​@Claire D. It was an easy mistake to make—happens to the best of us! 🤗

If you get stuck at all in the future or have any questions, please do reach back out to the Community and we’ll be glad to help. In the meantime, happy Zapping! ⚡