I’m running Webflow forms into a Zapier/Pardot integration. It seems to be working fine and I’m generating prospects from the submissions. BUT... i’m not able to see the page visits on the Prospect Activities window or attribute points through page actions after form submissions.
I know the tracking tag is firing because old Prospects in the database are accruing points and populating the Prospect activities window. Their Visitor_id is attached to their prospect record because we used to use the standard Pardot form on the website.
It looks like this is a case where i’m not attaching visitor_id information to the prospect after the form submission through Zapier. Basically i get the prospect but they are in effect “opted out” of cookie tracking.
How can i add the tracking information? Through Zapier integration i can see an “id” field with a 9 digit number but what do i do with it?
Technical note: I’m using GTM to fire my Pardot “Website Tracking” campaign tracking code.