Tracking Google Ads conversions from Calendly meetings with Zapier | Zapier Community

We have a common access landing page with an embedded Calendly calendar. We would like to track Google Ads conversions, maybe as a Key Event in GA, as well as see other meetings’ activity (direct, organic, etc.) in Analytics. How to use Zapier to register a Calendly meeting as a Conversion for a Google Ads visitor.

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Hi @ybmarketing

Try these Zap step:

Trigger: Calendly - Invitee Created
1. https://zapier.com/apps/calendly/integrations#triggers-and-actions
Action: Google Ads - Send Offline Conversion
1. https://zapier.com/apps/google-ads/integrations#triggers-and-actions

HI Troy, thank you for your comment. I am not sure how to phrase it, how does Calendly know the submission’s source is Google Ads?

@ybmarketing

Calendly help links about UTM tracking and reporting:

https://help.calendly.com/hc/en-us/articles/223195428-Tracking-and-reporting#h_01JRTP3564KARWCNCC6PWVCDXQ

https://help.calendly.com/hc/en-us/articles/4412934840087-How-to-track-embed-activity-in-Google-Analytics

https://help.calendly.com/hc/en-us/articles/4406950779799-How-to-source-track-your-Calendly-embed-with-UTM-parameters

https://help.calendly.com/hc/en-us/articles/1500005575121-How-to-track-conversions-with-UTM-parameters

Hi @ybmarketing, just checking in to make sure you’re all set here

Did the Calendly guides Troy shared help to answer all your questions?

Let us know if there’s anything else you need help with!