Tracking Google Ads conversions from Calendly meetings with Zapier | Zapier Community

We have a common access landing page with an embedded Calendly calendar. We would like to track Google Ads conversions, maybe as a Key Event in GA, as well as see other meetings’ activity (direct, organic, etc.) in Analytics. How to use Zapier to register a Calendly meeting as a Conversion for a Google Ads visitor.

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Hi @ybmarketing

Try these Zap step:

Trigger: Calendly - Invitee Created
1. https://zapier.com/apps/calendly/integrations#triggers-and-actions
Action: Google Ads - Send Offline Conversion
1. https://zapier.com/apps/google-ads/integrations#triggers-and-actions

HI Troy, thank you for your comment. I am not sure how to phrase it, how does Calendly know the submission’s source is Google Ads?

@ybmarketing

Calendly help links about UTM tracking and reporting:

https://help.calendly.com/hc/en-us/articles/223195428-Tracking-and-reporting#h_01JRTP3564KARWCNCC6PWVCDXQ

https://help.calendly.com/hc/en-us/articles/4412934840087-How-to-track-embed-activity-in-Google-Analytics

https://help.calendly.com/hc/en-us/articles/4406950779799-How-to-source-track-your-Calendly-embed-with-UTM-parameters

https://help.calendly.com/hc/en-us/articles/1500005575121-How-to-track-conversions-with-UTM-parameters

Hi @ybmarketing, just checking in to make sure you’re all set here 🙂

Did the Calendly guides Troy shared help to answer all your questions?

Let us know if there’s anything else you need help with!