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SQLs, customers from HubSpot in GA?

  • 30 October 2019
  • 1 reply

Userlevel 1


does anyone have experience in creating Google Analytics goals based on HubSpot lead status changes?

What I though about is to create an event with GTM when a lead changes status e.g. from MQL to SQL (they would join a list at the same time and this would be the trigger).

I'm not sure how to implement it though. Or maybe there are some better solutions to this.


Best answer by ChrisP 31 October 2019, 05:43

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Userlevel 7

I havent done this before but don't think you would need GTM. Set up a goal within Google Analytics itself and then use Lead Status Changed within Hubspot as the trigger and "Update Goal" in Google Analytics as the action.