Hey guys, so here is my current set up. Facebook ads is connected to Salesforce so that a new lead is created when a user messages us from our ad. When that lead is created, all the necessary marketing identifiers are included - lead ID, ad set ID, campaign ID, etc. When the lead is converted, a separate record is created to trigger the zapier process. The zapier trigger should then push this conversion back into Facebook. What I don’t know is whether I should be using the Facebook Converions Integration or the Facebook Offline Converions Integration. I’ve tried both, and neither of the conversions or events that I sent in were “matched” to the user that clicked on the ad (which I don’t understand because the lead ID is unique to that user, right?). Anybody who has a similar use case know which is the way to go?
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