Just wanted to follow up here to add that you’d potentially need to use a Find Contact Keap action as well.
Troy is correct on using the Automations Rule to trigger a Zap when an item is purchase in WIX, and the Tag Contact action would indeed add a tag to the contact. But for cases where the contact doesn’t already exist you’d likely want to use a Find Contact step in between them. That search action also has the ability to create a new contact in Keap when an existing one isn’t found.
So you’d want to set up a Zap with the following trigger and actions:
- New Automation in WIX - triggers when product is purchased in WIX
- Find Contact in Keap Max Classic Integrations - finds or creates new contact
- Tag Contact in Keap Max Classic Integrations - applies tag to existing contact
And we have a guide on working with search actions that may be useful: Find Contact in Keap Max Classic Integrations
Hopefully this information is helpful to anyone looking to build a similar workflow! :)