Hi All,
Patreon does not include any “conversion” analytics in their Insights so that I may track which referral sources are leading to paid subscribers. I would love to send more traffic to my Patreon account by way of my social media platforms, but I have no idea where to spend my time, because I have no idea where my paid subscribers are coming from (social platform referral source).
I also have Google Analytics attached to my Patreon and I use UTM parameters for all links to Patreon to gather the referral sources, which is great for finding out how many clicks are going to Patreon daily, and from what referral source, but then what? I have no idea which sources are leading to a purchase.
My Google Analytics tag installed at Patreon only tracks pages viewed at Patreon, it does not track to the Cart or Thank You pages at Patreon, so I have no idea what social platform / referral sources are leading to paid subscriber conversions.
Can I track New Member event referral sources with Zapier? I tried to create a simple Zap for Patreon (event = New Member) and then something will happen at Google Analytics. My Google Analytics and Patreon are successfully connected to Zapier, but I’m not sure what info to put into the Zap for Google Analytics to capture the referral source that led to a New Member event.
Thank you!
Best answer by SamB
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