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When I go to the page for Lead Score by Zapier,

 

https://zapier.com/apps/lead-information/integrations

 

I noticed that the “learn more” link is just a link to madkudu.com, which is a separate B2B lead analytics service. Is this an error, or is Lead Score by Zapier just Madkudu being rebranded?

The reason this is important is that there’s a pretty big difference between B2B lead scoring and B2C lead scoring. As far as I know, Madkudu is heavily focused on B2B, and “Lead Score by Zapier” does not seem to mention this nuance or provide details on how it retrieves information on a lead.

Hi @AJV 

Lead Score by Zapier is powered by Madkudu, meaning the data is provided by Madkudu.

Think of it as a limited integration white labeled as Lead Score.

(A user can only make 500 requests per month to the Madkudu application)

Since this is offered for free by Zapier, there may be some caveats with the returned data.

Best to also submit this feedback to Zapier Support here: https://zapier.com/app/get-help

TIP: When in doubt, test it out.

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