When I go to the page for Lead Score by Zapier,
I noticed that the “learn more” link is just a link to madkudu.com, which is a separate B2B lead analytics service. Is this an error, or is Lead Score by Zapier just Madkudu being rebranded?
The reason this is important is that there’s a pretty big difference between B2B lead scoring and B2C lead scoring. As far as I know, Madkudu is heavily focused on B2B, and “Lead Score by Zapier” does not seem to mention this nuance or provide details on how it retrieves information on a lead.
Best answer by Troy TessaloneView original